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EDITOR’S LETTER

Hello...

As a vegetarian teen kicking around Lincolnshire, my first introduction into the world of sustainability was through The Body Shop, sadly now in the news for the wrong reasons. I would religiously return my plastic bottles, with my aunts bestowing dewberry-fragranced hampers upon me every Christmas. Speaking to salons decades later about their own sustainability journeys, I can see how far we’ve come… and how much more we can be doing. ARKIVE’s Adam Reed was a big Body Shop and Anita Roddick fan, and the influence is clear – his Covent Garden salon was designed with sustainability at its core, as you’ll see in our feature, from page 56. If you have yet to build a strategy around sustainability, I urge you to use Earth Month as your springboard. I hope our salon bosses inspire you with what they have put in place… and if you’ve already made eco strides, then you’d better be entering our Most Wanted Sustainability Hero category this year (see page 50) – we all need to be celebrating those making changes for good.

JOIN US!

Creative HEAD’s Most Wanted and It List Awards are in full swing, with 22 titles to be claimed, celebrating creative genius, business brilliance, respect for the planet, gold-star service, inspiring innovation, rising stars – and so much more! This year’s winners can look forward to coveted editorial and PR opportunities, gifts from our generous sponsors, and bucket-loads of industry respect and recognition. You’ve got until 13 May to enter so don’t delay – turn to page 50 for details. Salon Smart 2024 was a sellout, packed with people and filled with new ideas on how best to run a hair business right now. Read the full report from page 62. creativeheadmag.com/

This article appears in April 2024

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This article appears in...
April 2024
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EDITOR’S LETTER
Hello... As a vegetarian teen kicking around Lincolnshire,
Creative HEAD
EDITORIAL DIRECTOR AMANDA NOTTAGE ART DIRECTOR NICK JABBAL CHIEF
IN THE KNOW
A SELECTION OF THE ESSENTIALS
STOCK IT!
LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES 
What would Donna Page do?
THE PEOPLE IN ACTION 
24/7
A OF WORK/LIFE BALANCE FOR RYAN LEWIS, FOUNDER OF CLUB THIRTEEN HULL @CLUBTHIRTEENHULL 
THE PLACES
NEW SPACES, FRESH LOOKS AND LOCATIONS TO HELP YOU WORK BETTER
REVOLUTIONARY HAIRCARE TO KO DAMAGE!
Your clients worry about hair damage, and they’re searching for a solution to help them keep breakage at bay. Help them restore their hair’s original strength, * with all-new Première from Kérastase
SEE THE (GREEN) LIGHT
FROM OUR CONTRIBUTING EDITOR
SMOOTH OPERATORS
Ultimate Repair from Wella Professionals revolutionised haircare by rebuilding bonds inside and replenishing the hair outside, too. Now, the patented technology has reached the next level with Ultimate Repair Mask
BRIGHT STAR
YOLANDA COOPER IS CHANGING THE GAME OF ELECTRICAL STYLING WITH HER REVOLUTIONARY SUPERNOVAPRO HAIR TOOL
“In reality, hair started as a hobby – and now my hobby is paying my bills”
From a MAC counter in Belgium to crafting hair sculptures that grab worldwide attention, Karla Q Leon embodies the true meaning of a hair artist. No wonder she has her eye on the iconic Art Basel in the future
IT’S EARTH MONTH. WHAT CHANGES WILL YOU MAKE?
Clients and team members are increasingly asking tough questions around sustainability. It might seem a mountain to climb, but small steps can start big changes. See what these salon bosses are doing to ensure a greener future…
HERE’S WHAT WE LEARNED
AT CREATIVE HEAD’S NETWORKING EVENT FOR BUSINESS OWNERS AND MANAGERS, A RANGE OF EXPERTS GAVE A GLIMPSE INTO THE FUTURE. SO, KNOW THIS: YOUR CLIENTELE WILL CHANGE AND TECHNOLOGY WILL PLAY A GREATER ROLE IN YOUR BUSINESS, BUT HUMAN CONNECTION SHOULD REMAIN AT THE HEART OF EVERYTHING YOU DO.
THE HIGHLIGHTS
FROM USING AI TO DRIVE LOYALTY TO BAT TLING BURNOUT – SALON SMART HAD IT COVERED.
ALL ABOUT SOCIAL MEDIA
SO, EVERYONE’S AGREED: SOCIAL MEDIA IS VITAL FOR MARKETING YOUR BUSINESS, AND TIKTOK AND INSTAGRAM ARE THE CHANNELS OF CHOICE. WITH EVEN THE MOST SOCIALLY RELUCTANT NOW READY TO DIVE IN, IT WAS TIME FOR A STAR-STUDDED PANEL OF SOCIAL ME-DIA EXPERTS TO SHARE IDEAS AND ADVICE UNDER THE STEWARDSHIP OF CREATIVE HEAD’S DIGITAL DIRECTOR, KELSEY DRING.
THE WORKING LUNCH
A DELICIOUS HOT BUFFET… DRINKS AND TWO PUDS… AND AROOM FULL OF BRANDS OFFERING INNOVATIVE WAYS TO SUPPORT AND ACCELERATE YOUR BUSINESS GROWTH. WELCOME TO THE WORKING LUNCH!
THE DELEGATES
SALON SMART 2024: GATHER 200 HAIRDRESSING BUSINESS OWNERS FOR A DAY AND YOU’RE BOUND TO FEEL THE BUZZ! SO WHAT DID OUR DELEGATES MAKE OF IT?
Good intentions
Inspired by ’90s minimalism and the rule breakers who created the blueprint for today’s diversity and individuality, Urbane by Saco showcases pared down silhouet tes and muted tones in celebration of craftsmanship, precision and creativity
PARADIGM SHIFT
In Paradigm, Brooks & Brooks’ Roman Sys wanted to shift mindsets away from what has been seen before. It’s a brilliant example of DIY passion, capturing moments of interest and curiosity shot on iPhone
THE LAST WORD ON…INFLUENCERS
YOU WANT TO GROW YOUR BUSINESS VIA SOCIAL MEDIA AND HAVE SELECTED INFLUENCERS TO HELP SHOWCASE YOUR SERVICES. HOW DO YOU ENSURE YOU GET WHAT YOU WANT?
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