ALL ABOUT SOCIAL MEDIA

EDITOR’S LETTER
Hello... As a vegetarian teen kicking around Lincolnshire,

Creative HEAD
EDITORIAL DIRECTOR AMANDA NOTTAGE ART DIRECTOR NICK JABBAL CHIEF

IN THE KNOW
A SELECTION OF THE ESSENTIALS

STOCK IT!
LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES 

What would Donna Page do?
THE PEOPLE IN ACTION 

24/7
A OF WORK/LIFE BALANCE FOR RYAN LEWIS, FOUNDER OF CLUB THIRTEEN HULL @CLUBTHIRTEENHULL 

THE PLACES
NEW SPACES, FRESH LOOKS AND LOCATIONS TO HELP YOU WORK BETTER

REVOLUTIONARY HAIRCARE TO KO DAMAGE!
Your clients worry about hair damage, and they’re searching for a solution to help them keep breakage at bay. Help them restore their hair’s original strength, * with all-new Première from Kérastase

SEE THE (GREEN) LIGHT
FROM OUR CONTRIBUTING EDITOR

SMOOTH OPERATORS
Ultimate Repair from Wella Professionals revolutionised haircare by rebuilding bonds inside and replenishing the hair outside, too. Now, the patented technology has reached the next level with Ultimate Repair Mask

BRIGHT STAR
YOLANDA COOPER IS CHANGING THE GAME OF ELECTRICAL STYLING WITH HER REVOLUTIONARY SUPERNOVAPRO HAIR TOOL

“In reality, hair started as a hobby – and now my hobby is paying my bills”
From a MAC counter in Belgium to crafting hair sculptures that grab worldwide attention, Karla Q Leon embodies the true meaning of a hair artist. No wonder she has her eye on the iconic Art Basel in the future

IT’S EARTH MONTH. WHAT CHANGES WILL YOU MAKE?
Clients and team members are increasingly asking tough questions around sustainability. It might seem a mountain to climb, but small steps can start big changes. See what these salon bosses are doing to ensure a greener future…

HERE’S WHAT WE LEARNED
AT CREATIVE HEAD’S NETWORKING EVENT FOR BUSINESS OWNERS AND MANAGERS, A RANGE OF EXPERTS GAVE A GLIMPSE INTO THE FUTURE. SO, KNOW THIS: YOUR CLIENTELE WILL CHANGE AND TECHNOLOGY WILL PLAY A GREATER ROLE IN YOUR BUSINESS, BUT HUMAN CONNECTION SHOULD REMAIN AT THE HEART OF EVERYTHING YOU DO.

THE HIGHLIGHTS
FROM USING AI TO DRIVE LOYALTY TO BAT TLING BURNOUT – SALON SMART HAD IT COVERED.

ALL ABOUT SOCIAL MEDIA
SO, EVERYONE’S AGREED: SOCIAL MEDIA IS VITAL FOR MARKETING YOUR BUSINESS, AND TIKTOK AND INSTAGRAM ARE THE CHANNELS OF CHOICE. WITH EVEN THE MOST SOCIALLY RELUCTANT NOW READY TO DIVE IN, IT WAS TIME FOR A STAR-STUDDED PANEL OF SOCIAL ME-DIA EXPERTS TO SHARE IDEAS AND ADVICE UNDER THE STEWARDSHIP OF CREATIVE HEAD’S DIGITAL DIRECTOR, KELSEY DRING.

THE WORKING LUNCH
A DELICIOUS HOT BUFFET… DRINKS AND TWO PUDS… AND AROOM FULL OF BRANDS OFFERING INNOVATIVE WAYS TO SUPPORT AND ACCELERATE YOUR BUSINESS GROWTH. WELCOME TO THE WORKING LUNCH!

THE DELEGATES
SALON SMART 2024: GATHER 200 HAIRDRESSING BUSINESS OWNERS FOR A DAY AND YOU’RE BOUND TO FEEL THE BUZZ! SO WHAT DID OUR DELEGATES MAKE OF IT?

Good intentions
Inspired by ’90s minimalism and the rule breakers who created the blueprint for today’s diversity and individuality, Urbane by Saco showcases pared down silhouet tes and muted tones in celebration of craftsmanship, precision and creativity

PARADIGM SHIFT
In Paradigm, Brooks & Brooks’ Roman Sys wanted to shift mindsets away from what has been seen before. It’s a brilliant example of DIY passion, capturing moments of interest and curiosity shot on iPhone

THE LAST WORD ON…INFLUENCERS
YOU WANT TO GROW YOUR BUSINESS VIA SOCIAL MEDIA AND HAVE SELECTED INFLUENCERS TO HELP SHOWCASE YOUR SERVICES. HOW DO YOU ENSURE YOU GET WHAT YOU WANT?