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2 mins

LATHER. RESULTS. RINSE.

From the bond-building original, OLAPLEX delivers the cleansing system for immediately visible results

* The NPD Group / UK Prestige Hair Category based on value, FY2022

You’ve spent hours on a beautiful balayage, hand-painting to perfection sun-kissed strands that will glisten under the sun’s rays, all perfectly protected with the bond-building ingredient you’ve added to your bowl. You’re thrilled with the final result… but how confident are you that your client has the right essentials at home to care for your crafted colour? If you drove a luxury sports car, would you clean it with washing-up liquid?

They need a solid base – a professional shampoo and conditioner – before worrying about anything else. Serums? Oils? All great, but get the foundation in place first and you’ll see real results. The right shampoo and conditioner will keep your crafted colour looking luscious for longer, and is a brilliant opportunity to bundle together a homecare package that will boost retail sales.

OLAPLEX offers the perfect partnership, for all hair types and styles. An iconic salon name for beauty-savvy consumers, it’s a brand that clients actively hunt out for serious hair solutions. OLAPLEX Nº.4 BOND MAINTENANCE SHAMPOO nourishes, moisturises and smooths hair, leaving it soft, manageable, shiny and visibly healthier. And because it comes from the home of the original bond builder, you know it’s got the ingredients to ensure it’s working harder for your client’s hair. It helps prevent breakage and split ends, is colour-safe and sulphate free, ensuring its gentle enough for use every day.

Pair with OLAPLEX Nº.5 BOND MAINTENANCE CONDITIONER, and you’ll see reduced damage that’s been clinically proven, as well as reduced split-ends, frizz, and flyaways. This delivers optimum conditioning and dramatically improved manageability, producing softer, shinier and visibly healthy hair with each use. Is it any wonder that this is the number one prestige shampoo and conditioner in the UK?*

Turn to the power of three and use Nº.4 BOND MAINTENANCE SHAMPOO and Nº. 5 BOND MAINTENANCE CONDITIONER alongside the Nº.3 HAIR PERFECTOR, and you’ll see 90 per cent smoother and more conditioned hair with better detangling results when used as a system. Showcase your professional expertise and share the benefits of the OLAPLEX range for every hair type and style, crafting carefully tailored care routines prescribed by you to ensure their at-home haircare is the best it can be. As the expert, it’s you and your opinion that your client trusts.

Buy direct from OLAPLEX, and you’re assured of that pro-level innovation and quality, every time… Shelves stay stocked with those iconic white bottles, enticing your clients each time they pass your display. For every hair type, for every hair style, OLAPLEX Nº.4 BOND MAINTENANCE SHAMPOO and OLAPLEX Nº.5 BOND MAINTENANCE CONDITIONER is the cleansing system that gives you and your guests instantly visible results, and the most beautiful base for whatever they want to create with their hair, every single day.

Build a beautiful base with the cleansing system from OLAPLEX. For assured quality every time, buy direct from pro.olaplex.comand authorised distributors

@olaplex

This article appears in July/August 2024 Ireland

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