WHERE YOU BELONG

Finding the perfect product partner feels a lot like falling in love. They’re your soulmate. Your other half. The one who completes you. It’s the reason why so many hair pros are partnering with Wella Professionals right now.

Wella’s passion for hair is matched only by its absolute commitment to you, the hair pro. Products you can trust unconditionally… 360-degree support for your salon, with joint business plans to drive growth… Life-changing education to help you reach your full potential… Industry-leading events that keep you up-to-date with the latest trends and techniques. With education and artistry at the forefront, Wella Professionals works to positively impact a diverse community of hair industry professionals through its pillars of Craft, Creativity and Community.

Is it any wonder that it’s just been named the world’s number one salon colour brand for the third year running?*

There’s a lot to love about Wella Professionals. Find out why it’s the one for you, too.

* Kline’s Salon Hair Care Global Series (data for full calendar year 2023, published May 2023)

LEVEL UP YOUR COLOUR

From the iconic Koleston Perfect, the world’s first cream colour, to the latest Blondor and Blondorplex services, Wella Professionals is known for innovating to give colourists the best-performing, most creative and most reliable colours that clients love – no wonder it’s consistently rated the world’s number one salon colour brand.

There is no hair challenge you can’t overcome. No customer you can’t serve.

PERMANENT

Koleston Perfect

Rich, healthy-looking colour. The first and only professional hair colour to feature breakthrough technologies ME+ and ultra-precision colour technology, both proven to deliver vibrant rich colour with less damage.* It also has more than 100 shades to choose from.

DEMI-PERMANENT

Illumina Color

100 per cent natural-looking results. Illumina Color’s patented microlight technology protects the cuticles so they maintain their clarity, harnessing Wella’s most advanced colour science.

Color Touch

Uncompromised vibrancy and shine, no matter hair condition The demi-permanent colour that redefines the professional standard in colour and service boasts a stunning portfolio of more than 80 shades of beautiful, ammonia-free,** multi-faceted colour. And there is exciting Color Touch news coming soon!

Shinefinity

Shine you can feel. This portfolio of 40+ shades, each with balanced pH technology for zero lift and zero damage, is perfect for adding a translucent veil of colour that blends first greys.

LIGHTENING

Blondor and Blondorplex

Unbeatable lift. Wella’s expert lightening products allow for multiple techniques for varied blonde effects with up to 9 levels of lift.

* Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.

** Except with Color Touch Plus which is low ammonia.

PARTNER UP

Partner with Wella Professionals and they will create a joint business plan designed to drive growth, complete with training plans linked to your business goals and marketing tools to support with digital and in-salon activations.

Hands up if you want to make more money!

Your dedicated Wella Professionals business consultant will be at your side, ensuring your business not only overcomes current challenges, but also thrives. Armed with exciting tools, developed from the experience Wella has gained from working with more than 86,000 salons around the world, they’ll assess the opportunities for your business and create a joint business plan that delivers:

• More clients – with Colour Menus, Salon Spy, product innovation and breakthrough trends.

• Spending more – thanks to innovative new services, consultation training and retail and treatment menus.

• And visiting more often – the result of ongoing training and trends, rebooking incentives and CRM activation.

LET’S GET TOGETHER

Great things happen when people come together with Wella Professionals. Connecting with business experts and your industry peers can add an important edge to your bottom-line revenue gains. Competitions and shows help you stay in touch with new trends and techniques. What’s more, you’ll be rewarded with career development and mentorships by some of the industry’s greatest creatives – don’t miss out!

Wella TrendVision Award

The TrendVision Award is a landmark in the Wella calendar. Every year it reaches out to thousands of hair pros across the industry, offering a smorgasbord of mastery, craftsmanship and creativity. It’s a night to celebrate the talent and skill of the finalists and to watch stunning, boundary-pushing presentations from Wella artists.

Wella RED

This unique business partnership programme is focused on three key pillars: community, education and rewards. Expect regular networking events, exclusive access to new launches, priority bookings for Wella events and reward points to spend on your business.

Wella RED Business Network Live

Business experts, creative celebrities and professionals with exciting life experiences come together at this unique event to share tips and passions with Wella RED members. It’s the perfect opportunity for salon owners to meeting, mingle and multiply business contacts!

MORE POWER IN YOUR HANDS

Wella knows that educated stylists grow your business faster. Partnering with them gives you access to the right support, at the right time, in the right way, wherever you are.

Wella Icons

Elevate your skills and business with Wella’s brand new live stream Wella Icons subscription.

• Exclusive access to Look & Learn seminars hosted by globally acclaimed Wella artists.

• Develop new skills and knowledge, become an outstanding colourist.

• Collaborate, network and share insights inter-actively with like-minded hair pros. education.wella.comTraining on business, products, services and techniques, available 24/7 at the touch of a button

• Free online seminars and tutorials.

• Information, self-learning modules, videos and more.

• Guides on specific techniques and inspirational seasonal collections.

• Earn certificates upon completion.

Wella Colour Expert

Push your boundaries to understand colour in-depth, allowing you to grow your skills, clientele, creativity and business to their utmost potential. As well as the successful Wella Studio programme, there’s now a new online version, meaning you can access advanced education from wherever you are in the world.

Wella Studios and Academies

Based in London, Manchester, Edinburgh and Dublin, these world-class training facilities offer courses to start you on your professional hairdressing career, including courses on the pathway to achieving Wella Colour Expert, Wella Style Expert and other Wella Expert qualifications.

The Wella Higher Level Diploma

Open to all hairdressers who have completed Wella Colour Expert, this new 18-month programme includes modules on Psychology, Chemistry and Leadership, as well as a trip to the Wella Research & Development HQ in Germany, and culminates in a university-style graduation ceremony.

GET THE GOLDEN HOUR GLOW

Golden hour. It’s that magical time around sunrise and sunset when the sun is low and casts a beautifully soft light that basks everything in a radiant, shimmering golden glow. Now you can offer these incredible colours to your clients with Wella Professionals’ Golden Hour Glow – a unique approach to colour that captures the special gradience of tones in chic, on-trend colour results.

Head to the Wella Store now for more, visit wellastore.com

“Colour Gradience is all about pairing the right shades to create the perfect harmony of light and dark in a warm palette for illuminations that resemble a warm sunset. It’s a seamless blend between two colours to create dimension in the hair, mimicking the shadow from a Golden Hour glow. Using words like fused, soft, melted and blended will really help bring this to life during the consultation process.”

WE’RE HERE TO SERVE

The primary goal at Wella Professionals is to establish a strong connection with you and cater to your business requirements in the most suitable manner. As your trusted business partner, Wella understands the importance of providing various options for accessing support, education, and ordering. Whether it's through online platforms, in-person interactions, or over the phone, the brand ensures that you have the flexibility to choose the method that works best for you. This commitment becomes even more significant as other brands are shifting away from this approach.

IN PERSON

Wella’s dedicated account managers and education team can visit you in your salon space to minimise your time away from your customers.

OVER THE PHONE

The Wella customer service team is on hand to speak to when ordering and tracking. And then there’s the expert education team to support with technical advice, too.

WELLA STORE

The online Wella Store is accessible 24/7. You can manage your account and place orders when you need them.