PARADIGM SHIFT
From the creative minds of Vincent Quinn and Elliot James from Chester’s VainHomme – in partnership with regular collaborator Brian O’Hanlon – the collection Shift works on more than one level. Shot using real clients, with imagery capturing the subjects straight from their work shifts, the project also explores the shifting patterns of what it is to be masculine today – a shift towards modernity…
“Men now are accepting vulnerability alongside strength, a drive to support over personal gain, losing insecure embarrassment in taking pride in one’s appearance,” says Vincent Quinn, outlining a strike back against toxic masculinity. “The barber shop has become that safe and inclusive space where ALL men can be who they want to be. From the salon floor, fields, the sewers or from a burning building – at dawn we ride…”
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FROM SHIFT AT CREATIVEHEADMAG.COM