2 mins
STOCK IT!
LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES
Blonde clients fighting with fragile hair? They can be blonde and fearless with multi-tasking Blonde Life Strong Detangler by JOICO, ultra-lightened hair’s new daily heat protector that promises 72 hours of frizz-fighting
humidity protection.
RRP £25 joico.eu
Get ready for October retail with a heart, with ghd’s limited-edition pink collection. For every purchase ghd will donate £10 to the Breast Cancer Now charity.
RRP from £179 ghdhair.com
Care & Style has just been revamped by Indola, boasting new multi-functional, intermixable formulas, so you can offer more services with fewer products! Care offers Color, Repair, Hydrate, Scalp and Scalp & Hair Therapy ranges, while Style has Smooth, Volume, Texture and Finish.
RRP Care from £6.29, Style from £8.94 indola.co.uk
Say hello to 90-plus shades of the modernised Color Touch from Wella Professionals. Its iconic ammonia-free formula is now vegan with built-in Metal Purifier to deliver true-to-tone vibrancy that beautifully fades over 28 washes – ideal for that trend-savvy, hue-switching client…
In-salon service wella.co.uk
Heffy Wheeler, vivid artist and social star, is collaborating on the ATMOS II ULTRA ATOM Dryer with Diva Pro Styling, inspired by Heffy’s own body art and designed by her tattoo artist husband, Joel Heywood.
RRP £269.99 divapro.co.uk
Set to launch at London Fashion Week this month, new Pliable Styling Paste from Authentic Beauty Concept is designed to create reworkable looks – perfect for short and mid-length styles.
RRP £28.60 authenticbeautyconcept.com
Loving Color Gels Oils from Redken? Well, you have eight new shades to play with... and more are promised in March!
In-salon service lorealpartnershop.com/uk
Double treats from R+Co! Protective leave-in Candy Stripe instantly detangles, nourishes, and protects from environmental and mechanical damage. Shampoo scrub Crystal Halo purifies, cleanses and balances.
RRP Candy Stripe £25, Crystal Halo £27.90 xpertprofessional.co.uk
Permanent repair for damaged hair done in-salon that can be continually reactivated at home? Yup, that’s here, thanks to new Fibre Clinix from Schwarzkopf Professional, for hair that’s 10 times stronger. Its Instant Infusion Concentrate reverses three years of damage!
RRP from £20.85 schwarzkopfpro.com
Get ready for something genuinely new – FBR from Innoluxe is a fresh step when colouring. Just spray on before to repair, strengthen, help colour penetrate and saturate more evenly and push hair more than ever before. And it promises that as you use less colour, the £25 bottle will pay for itself!
In-salon service innoluxe.com
The new ghd duet blowdry 2-in-1 hair dryer brush delivers a luxuriously smooth, voluminous blow-dry finish with no heat damage, three-times more volume, no frizz AND 50 per cent more shine. And this tool’s perfect partner? New ghd volume forever, a protective cream that maximises volume.
RRP duet style blowdry £379; volume forever £24 ghdhair.com
Those with curls need a little extra love. In comes OLAPLEX with its pro-only Bond Shaper Curl Building Treatment that shapes, nourishes, defines and enhances natural curl patterns without extra weight and taming frizz for 15 washes. And there’s the No.10 Bond Shaper Curl Defining Gel to take home, delivering up to 72 hours of humidity resistance and frizz control for touchable texture.
In-salon service; RRP Gel £28
pro.olaplex.com
An iconic hair brand that delivers real difference, the new-look Nioxin line-up includes its first active hair loss shampoo. It’s clinically proven to grow stronger hair from the root – with 93 per cent of testers noticing visibly less hair fall/loss in 12 weeks!
RRP Shampoo from £27; System Kits £67 uk.wella.professionalstore.com