REVOLUTIONARY HAIRCARE TO KO DAMAGE!

To make the most of the revolutionary range, it all begins with the decalcifying, pre-shampoo treatment, Concentré Décalcifiant Ultra-Réparateur. You want to apply it generously on wet lengths, before shampooing, and then massage it throughout. Much like a spring wardrobe, layering is key! You want to leave the preshampoo treatment in for five minutes, before layering the shampoo directly on top. You then rinse, and follow up with either the fondant or mask.

Première will leave your clients hair stronger, healthierlooking, and with up to 75 per cent more shine.**

Hair damage can have a knock-on anyone’s self confidence, and one of the main causes? It’s already inside your home.

Water… it's good, right? Yes, but research by Kérastase suggests that one of the main culprits behind hair damage is calcium. It turns out that while this mineral found within water (that causes limescale build up on your kitchen tap) may be important for your physical health – in excess it is terrible for your hair. Damaged hair can absorb up to three-times more calcium than healthy hair, leading to a calcium overdose. This leaves hair more stiff, brittle, and ultimately can lead to breakage. However, this is your chance to be the hair hero that clients are searching for, thanks to Première – the game changing innovation from Kérastase.

A dual action repair hair range, Première is formulated with both citric acid and glycine. Citric acid is known to jump into action, making its way from core to surface, deeply eliminating any calcium overdose and neutralising dullness and stiffness, glycine is known to penetrate hair’s inner layer, to help deeply repair. The formula of this dual action repair haircare range is able to restore hair to its original strength* by reconnecting broken keratin links, and eliminating the calcium build-up that leads to breakage.

But wait, there’s more! Première has a wonderfully aromatic fragrance that is sure to leave your clients wanting more. Its Portofino Summer scent fuses a heavenly mix of citrus and mandarin, which is enveloped by an accord of orange flowers and jasmine. This signature fragrance elevates the entire sensual experience… in true Kérastase style!