SEE THE (GREEN) LIGHT

2023 Most Wanted Sustainability Hero, Lorraine Naughton from Maynooth’s OB1 Hair, is here to help set your salon on the right eco path this Earth Month

In an era where environmental consciousness is not just appreciated but expected, hair salons are uniquely positioned to lead the charge in sustainability. As a salon owner, embracing eco-friendly practices can not only reduce your carbon footprint but also attract a growing demographic of environmentally conscious consumers and team members. Here’s my guide to help transform your salon into a beacon of sustainability.

1. CONDUCT AN AUDIT

Before diving into changes, assess your current practices. How much waste does your salon produce? What kind of products are you using? How much energy and water are you consuming? Understanding your starting point is crucial to setting clear, achievable goals.

2. SWITCH TO SUSTAINABLE PRODUCTS

Begin by replacing your chemical-laden shampoos, conditioners and styling products with organic, biodegradable alternatives. Look for brands that prioritise eco-friendly packaging and responsible sourcing.

This not only reduces chemical runoff but also ensures that what you’re washing down the drain isn’t harming the planet.

Think you’ve got a sustainable salon worth shouting about? Then enter Sustainability Hero at this year’s Most Wanted awards creativeheadmag.com/ mostwanted

3. EMBRACE RECYCLING AND WASTE REDUCTION

Hair, foil, colour tubes and even hair tools can be recycled or repurposed. Partner with companies that specialise in salon waste to ensure that your leftovers don’t end up in a landfill. Additionally, consider using biodegradable towels and capes to minimise single-use waste.

4. CONSERVE WATER AND ENERGY

Install low-flow taps and eco-friendly shower heads to reduce water use during shampoos and rinses. Switch to energyefficient lighting and appliances. Consider a tankless water heater that heats on demand to cut down on energy use.

5. OPT FOR ECO-FRIENDLY INTERIOR DESIGN

When it’s time to renovate or update your space, choose sustainable materials. Bamboo flooring, recycled furniture and non-toxic paints can dramatically reduce your salon’s environmental impact and create a healthier space for clients and staff.

6. EDUCATE YOUR TEAM AND CLIENTS

Sustainability is a team effort. Train your staff on new eco-friendly practices and products. Educate your clients about the benefits of sustainable hair and how their service is helping the environment.

7. MARKET YOUR GREEN INITIATIVES

Don’t be shy – share your journey. Highlight the changes you’ve made and the impact they have. Eco-conscious customers will appreciate your efforts and choose your salon over less sustainable competitors.

8. CONTINUOUSLY IMPROVE AND INNOVATE

Sustainability isn’t a one-and-done deal. Stay informed about new green technologies, products and practices. Regularly review your sustainability goals and adjust as needed. By taking these steps, you’re not just giving your salon a makeover; you’re setting a standard for the entire hair industry and contributing to a healthier, more sustainable world.