COPIED
1 mins

SMOOTH OPERATORS

Ultimate Repair from Wella Professionals revolutionised haircare by rebuilding bonds inside and replenishing the hair outside, too. Now, the patented technology has reached the next level with Ultimate Repair Mask

* When using Ultimate Repair Step 3.

Ultimate Repair. It's the game-changing, skincare-inspired haircare regime from Wella Professionals that's got everyone talking. Why? Because the results are transformative: long-lasting shine, strength and smoothness, delivered pretty much instantly, with a four-step in-salon ritual (from shampoo and conditioner to backwash treatment and leave-in protective serum) supported by a retail range that allows clients to continue their Ultimate Repair journey at home. According to Wella Professionals, hair all around the world is looking like never before!

A year has passed since the range launched, and now there’s more. The latest addition is Ultimate Repair Mask, a rich, creamy formulation that delivers intense smoothness for all hair types – even for heavily damaged hair – without over-weighing.

It uses the same patented technology found in all Ultimate Repair products: an exciting combination of Alpha Hydroxy Acid, which penetrates the hair fibre at the deepest core to rebuild bonds, and Omega-9, a bio-identical lipid that replenishes the outside of the hair strand, coating the surface and filling in the cuticle to create a protective barrier. So, Ultimate Repair Mask not only rebuilds bonds inside, it replenishes the hair on the outside, too.

But the really clever part? Adaptive conditioning agents within Ultimate Repair Mask target the most damaged parts of the hair – those damaged by hot tool use, extensions or elastics – and repair it accordingly. Hair is six-times easier to detangle, it looks healthier and it’s easier to style. Personalised repair? That’s clever.

This article appears in April 2024

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This article appears in...
April 2024
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EDITOR’S LETTER
Hello... As a vegetarian teen kicking around Lincolnshire,
Creative HEAD
EDITORIAL DIRECTOR AMANDA NOTTAGE ART DIRECTOR NICK JABBAL CHIEF
IN THE KNOW
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STOCK IT!
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NEW SPACES, FRESH LOOKS AND LOCATIONS TO HELP YOU WORK BETTER
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SEE THE (GREEN) LIGHT
FROM OUR CONTRIBUTING EDITOR
SMOOTH OPERATORS
Ultimate Repair from Wella Professionals revolutionised haircare by rebuilding bonds inside and replenishing the hair outside, too. Now, the patented technology has reached the next level with Ultimate Repair Mask
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A DELICIOUS HOT BUFFET… DRINKS AND TWO PUDS… AND AROOM FULL OF BRANDS OFFERING INNOVATIVE WAYS TO SUPPORT AND ACCELERATE YOUR BUSINESS GROWTH. WELCOME TO THE WORKING LUNCH!
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April 2024
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