DAMAGE IS DONE FOR

WHO SHOULD USE ABSOLUT REPAIR MOLECULAR?

You’ll have those clients who just love to regularly style their hair using heat and who use chemical treatments. Well, they’re more likely to claim they have damaged hair… and Absolut Repair Molecular is aimed at anyone concerned with damage and looking to rebuild and strengthen their hair.

THE OPPORTUNITY FOR YOUR BUSINESS…

Today’s clients are seriously worried about damage – 39 per cent of women would categorise their hair as damaged,1 rising to half of 16to 34-year-olds. They’re looking for solutions on Google, with searches growing 22 per cent year on year.1

Damage can hit a client’s identity and self-confidence if they feel their hair looks less than stellar. Nearly three-quarters of British women agree haircare helps to improve their self-esteem… and they are willing to invest to get their hands on real problem solvers, with half of women buying haircare from brands that offer high-potent solutions to boost their self-esteem.2

That’s a massive opportunity for you to be the damage decoder for your clients and boost your treatment bookings and retail sales, too!

NEW! PROFESSIONAL CONCENTRATED MASK

Absolut Repair Molecular is celebrating its first birthday with a new addition to the family! Replump damaged hair and strengthen hair’s molecular layers4 , with the new Absolut Repair Molecular Professional Concentrated Mask. This rinse-off mask with peptides bonder and five amino acids boasts an ultra-lightweight texture that’s inspired by skincare. Ready for your consultations? This is what your clients need to know…

• Hair is stronger and up to 94 per cent more resistant to breakage5

• Up to +85 per cent more smoothness, with extra detangling and suppleness4

• Hair looks thicker and replumped

• Improved elasticity and movement6

WHAT’S SO INNOVATIVE ABOUT ABSOLUT REPAIR MOLECULAR?

Every time hair gets damaged it loses peptides, its smallest molecular structure… but now peptides can be recreated at a molecular level. This is more than simple ‘bonding’, with formulations concentrated with up to 8 per cent peptide units, it is clinically proven to encourage and strengthen structure at a molecular level. How clever!

HOW TO TALK TO CLIENTS…

The language surrounding damage has evolved, and as the trusted hair pro, you need to get it right when in consultations with clients. Don’t talk about repairing problems such as breakage, rough and split ends, or a lack of shine. Concentrate on discussing strength, rebuilding, suppleness and replumping.3

WHAT’S IN THE RANGE?

An in-salon exclusive, the Professional Concentrated Pre-Treatment strengthens damaged fibres with long-lasting and reparative active ingredients – and is a great opportunity to deliver an instant visible difference and boost a bill.

Next up, the Professional Shampoo gently yet effectively cleanses hair, preparing it for later treatments and strengthening hair fibre.

The concentrated and highly penetrating Professional Rinse-off Serum evens out hair porosity and restores suppleness.

Then the Professional Leave-in Mask strengthens and protects hair against extreme heat (up to 230˚C) and humidity. It also conditions the hair, improving elasticity and movement.

"People are processing their hair more often and more frequently, with colour, lightening, heat or technical services. In the salon, Absolut Repair Molecular gives us the ability to repair and mend clients' hair to make sure they don’t need to worry about it."

Put damage in the rear view mirror – rebuild and repair hair with Absolut Repair Molecular, the latest disruptive tech from L’Oréal Professionnel Paris. Discover more – and stock up your shelves – at lorealpartnershop.com/uk

@lorealpro

Let’s break it down…

Prevent hair breakage and deliver the stronger hair your client craves with Metal Detox from L’Oréal Professionnel Paris

WHO SHOULD USE METAL DETOX?

Clients might not realise it, but there are metal particles such as copper in water. Wash after wash, these metal particles can penetrate hair fibres… and that’s one of the major causes of hair breakage, as well as shifting the colour you’ve worked hard to create and leaving hair looking dull and drab.

Who wants that? No one! This line-up is ideal for those with curly, thinning or sensitised hair, or who like to heat style on the regular. It’s spot on for anyone who uses chemical processes – colour, bleach, perms, straightening – to get the hair of their dreams.

THE OPPORTUNITY FOR YOUR BUSINESS…

Metal Detox could be the right choice for so many of your clients – the opportunity is huge! When there’s too much metal in hair, there’s a risk you’ll see more breakage and unreliable colour results during colour, balayage and lightening services. The answer from Metal Detox?

Glicoamine, an active agent small enough to trap and neutralise metal inside the fibre. With an in-salon exclusive treatment, which delivers an instant transformation in minutes, clients can see a big difference quickly.

And there's a comprehensive range to take home, too. That ensures clients are getting the protection they need in between visits, as the line-up prevents new particles from coming back.

WHAT'S NEW ABOUT METAL DETOX?

Hair that’s porous is more likely to suck in those nasty metals. That’s because when cuticles are opened, lifted or micro-breaks are occurring due to daily aggressions, more water with metal can penetrate inside the hair. In the cortex, cavities can form inside the hair with damage, leading to more absorption of water with metal. New Pre-Shampoo Treatment from Metal Detox contains patented tech to prevent excess absorption of water with metal. Glicofiller coats hair and refills micro-breaks, leaving it looking shinier, colour vibrant and hair feeling stronger.

HOW TO TALK TO CLIENTS…

In consultations, talking to clients about anti-breakage efforts, about strengthening their hair and about easy detangling will grab their attention. Think about how beauty talks about skincare; it works well here as you can discuss how micro tears in their hair can be refilled in a flash. If they invest in colour services, they’ll want those gorgeous results to last as long as possible, so discuss how Metal Detox can help fight the fade and boost the brilliance.

WHAT’S IN THE RANGE?

The Metal Detox range from L’Oréal Professionnel Paris is a buildable regime with benefits your clients will love. Before colour, balayage or lightening, the in-salon exclusive Metal Neutralizer Pre-Treatment neutralises metal inside the fibre to protect it during colour services.

New this year, the Metal Detox Pre-Shampoo Treatment refills one million hair micro-breaks in one use.1 The Metal Detox Shampoo and Mask deliver up to 87 per cent less hair breakage.2

The Anti-Deposit Protector Concentrated Oil gives you up to 97 per cent less hair breakage3 , and unlocks twice the shine.3 And you’ll see up to 97 per cent colour brightness preserved after eight weeks4 with Metal Detox High Protection Cream.

“I love the L'Oréal Professionnel Paris Metal Detox range as it really helps to keep the hair in great condition. A particular favourite of mine is the Metal Detox Anti-Deposit Protector Concentrated Oil, I love the texture and finish. It's a great add-on to your bill as a service. It really performs!”

Bust up your client’s hair breakage with the refilling and strengthening Metal Detox range from L’Oréal Professionnel Paris – buy now at lorealpartnershop.com/uk

@lorealpro