1 mins
LONDON FASHION WEEK S/S25
HARRIS REED
THE LEAD: ALI PIRZADEH FOR DYSON
THE LOOK: Art Deco meets old Hollywood glamour in this sculpted finish from the 2024 Most Wanted Session Stylist, achieved using Dyson’s Supersonic r Professional hair dryer and the Corrale straightener.
CHET LO
THE LEAD: ANNA COFONE FOR AUTHENTIC BEAUTY CONCEPT
THE LOOK: Inspired by Chet Lo’s mother’s passionate work ethic, Anna’s look uses patterned veils to blend hair and garment, and Authentic Beauty Concept Glow Spray Serum to add shine.
MITHRIDATE
THE LEAD: JOHANNA CREE BROWN FOR INDOLA
THE LOOK: High-shine hair swept back into intricate braiding complemented the ornate details of Mithridate’s ethereal and bejewelled garments.
BORA AKSU
THE LEAD: SYD HAYES FOR BABYLISS PRO
THE LOOK: The beehive gets a modern do-over in this finish modelled after Aksu’s mother, using the new STILISTA to achieve sleek shine and to lock in volume.
Images courtesy of Alla Bogdanovic, Authentic Beauty Concept, BaByliss PRO, Dyson and Indola.
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EDLINE LEE
THE LEAD: PHILIPP HAUG FOR SCHWARZKOPF PROFESSIONAL
THE LOOK: Philipp’s wet-to -dry finish features light gel at the roots and oiled ends, creating sleek hair that lets the garments shine.