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MAISON DE MELT

Creative HEAD welcomes you to Maison de Melt, the ultimate hang-out for beautiful hair where mouthwatering shades are smoothly blended to create dazzling results that look good enough to eat. Think rich chocolate brunettes with ribbons of toffee and caramel… creamy blondes laced with soft, sweet mauve… and juicy peach hues that look fresh and modern. It’s the perfect way to indulge in cafécore, one of this year’s hottest trends on TikTok, and where Gen Z and Millennials are finding new ways to espresso themselves!

On the chalkboard at Maison de Melt, a menu of delicious hair colour melts exclusively created by Wella Professionals global ambassador James Earnshaw: seamless colour blends with a multi-dimensional finish that reflects light, enhances texture and adds movement. His essential ingredient? Color Touch, the iconic demi-permanent, with its newly upgraded formula delivering intense colour, amazing shine and true-to-tone vibrancy, even on damaged hair. Fading gently over 28 washes, it’s the perfect colour for clients who want to try a new trend.

So, embrace your inner barista. It’s time to place your order!

“The beauty of the melt is that it can be tailored to suit each client’s individual preferences, allowing for endless possibilities in colour combinations and placement. There really is something for everyone here – colourist and client!”

warm and bright

Intense colour with dazzling shine – the perfect blend! Color Touch brings uncompromised vibrancy every time, regardless of hair condition

Model wears top and trousers: JDY, boots and bag: By Far, earrings and rings: H&M

Maison de melt MENU

The Peach Tea Melt

Sweet peach packs an extra punch with this vibrant, ultra-shiny melt.

“Creating my Peach Tea Melt has been super-fun, mixing colour blocking with a classic melt to create a unique, personality-filled result that is vibrant, multi-dimensional and absorbing to look at. For me and my clients, this technique is a game-changer!”

Served by Guy Kleinhaus, Cobella

GETTHE PEACHTEA MELT COLORTOUCH RECIPE

Model wears jacket and shorts: The Frankie Shop, jumper: Weekday, tights: Calzedonia, boots: Vagabond, earrings: Pilgrim, sunglasses: Safilo, rings: H&M, bag, Zara

Maison de melt MENU

The Red Velvet Melt

Rich cocoa melting into deep, dark cherry red shades. It’s bold, it’s sweet, it’s velvety!

“This is a great example of the vibrancy I like to achieve when working with brighter shades – the dark shadow root melting into a beautiful crimson shade that absolutely pops, thanks to the amazing shine. It’s an interesting, intense and multi-tonal result and my clients will love it.”

Served by Christie Paz, Hari’s

GET THE RED VELVET MELT COLOR TOUCH RECIPE

all natural

Beautiful hair for everyday wear! Deliver custom-made Color Touch Melts to your natural-loving clients and watch them swoon

Model wears top and trousers: Pull & Bear, shoes: By Far, bag: Guess, necklaces: Mes Amies, rings: vintage

Maison de melt MENU

The Blondie Melt

This knockout blend sees chocolate brown melting into delicious biscuit-blonde. It’s a showstopper!

“My Blondie Melt is an illuminated bronde that is soft, gorgeous and absolutely on the money. It’s the ultimate sun-kissed look that is so in-demand in my native Brazil.”

Served by Ronan Donadon

GET THE BLONDIE MELT COLOR TOUCH RECIPE

Model wears blazer, waistcoat and trousers: ASOS, shoes: Birkenstock, rings: H&M, bag: vintage

Maison de melt MENU

The Mocha Melt

Infused with golden brown lowlights, this beautifully natural colour melts honey and caramel shades into a rich m ocha brown.

“My Mocha Melt is an espresso-inspired rich brown with ribbons of honey and caramel adding depth and dimension. It’s very typical of the work Ido in the salon, mixing warm and cool tones to create arich, gorgeous, healthy-looking result.

Served by Melanie Smith, Hari’s

GET THE MOCHA MELT COLOR TOUCH RECIPE

get creative

It’s giving extra! Boost the impact of Color Touch Melt by dipping into a more creative palette, then mix and serve to your bolder colour clients

Model wears top: Weekday, trousers: Reclaimed Vintage, shoes: Vagabond, bag: Ganni, earrings: Dinosaur Designs

Maison de melt MENU

The Marshmallow Melt

Indulge in the creamy goodness of Marshmallow Melt – the perfect blend of warmth and sweetness.

“My clients enjoy being blonde and this Marshmallow Melt creates the kind of perfectly pearlescent result they love. Melts are great for my business because they’re so versatile. It’s a great way to dial up and dial down blondes for maximum personalisation using any colour palette.”

Served by Heather Mackenzie

GET THE MARSHMALLOW MELT COLOR TOUCH RECIPE

Model wears jacket and skirt: Topshop, shoes: ByFar, bag: Wrandler, rings: Misho, sunglasses: Polaroid

A Creative HEAD shoot in partnership with Wella Professionals

Photography Lily Craigen assisted by Georgia Sillitoe. Colour team James Earnshaw (team lead) with Ronan Donadon, Guy Kleinhaus, Heather Mackenzie, Christie Paz and Melanie Smith for Wella Professionals. Hair styling (for Blondie, Mocha and Red Velvet) Jack Mead. Make-up Meg Lindow, assisted by Freya Paxton. Fashion Caterina Ospina at Stella Creative Artists, assisted by Alicia Rose. Reportage photography Danny Mendoza-Hall (Prep Day). Models Robyn Eve, Joella Hinson-King, Amelia Molyneux Birch, Audrey Nicolson, Eve Powell,Yiyi Wu at Boss Models. Creative direction and production Jenny Brooks. Editorial Catherine Handcock and Amanda Nottage, Creative HEAD. Digital and social content Kelsey Dring and Aoife Connell, Creative HEAD. Shot at Grid Studios (Prep location) and JJ Studios Wimborne House (Shoot location)

Maison de melt MENU

The Ruby Chocolate Melt

Bubblegum, watermelon, millennial –serve this melt bold and subversive or demure and delicate ac cording to taste!

“My Ruby Chocolate Melt updates pastel hair for 2024/25 with different dimensions and tones that are vibrant and shiny and reflect the light beautifully when the hair moves.”

Served by James Ea rnshaw

GET THE RUBY CHOCOLATE MELT COLOR TOUCH RECIPE

melting pot

Wella’s new Signature Service is the Color Touch Melt – a technique that blends three to five shades to create unique, multi-dimensional couture colour. New upgraded Color Touch, with its thicker, no-drip consistency, means you can blend precisely and seamlessly, creating a result with intense colour vibrancy and shine.

Guy Kleinhaus

Melanie Smith

Christie Paz

Ronan Donadon

Heather Mackenzie

Jack Mead

“If you lack the confidence to work with multiple shades, I recommend you work with your go-to shade – I call it the DNA shade – and then add a gram or two of something else into it to create your other shades. So, when you melt everything together, your DNA shade is still there, holding the look together.”

James Earnshaw

Hungry for more?

Discover more melt magic here.

AN ICON UPGRADED

Color Touch has been reformulated to deliver the same results, no matter the hair condition

When Wella Professionals invented Color Touch more than 70 years ago they changed the hairdressing landscape forever. The firstever low-commitment, ammonia-free, demi-permanent colour went on to revolutionise salon services, becoming the perfect solution that millions of stylists reached for over the decades when their clients wanted to switch up their hair tone without compromising the condition.

But it turns out that even the best can get better. This month Wella Professionals unveil a new modernised Color Touch – and the improvements are impressive. That iconic ammonia-free formula is vegan now, something that’s becoming increasingly important to clients looking for a more sustainable lifestyle, and it’s completely free from silicones and mineral oils, too. Results are longer-lasting, up to 28 shampoos (up four from previously).

There’s a new Color Touch Emulsion, which you combine with your shades to ensure the perfect consistency for all your colour applications.

Best of all, Color Touch now has a built-in metal purifier, specifically to tackle the heavy presence of metals in damaged hair. Expect the same much-loved results from Color Touch on healthy hair but know that you can now achieve the same true-to-tone vibrancy and uncompromised shine on damaged hair.

Among the more than 80 shades in the Color Touch range (all intermixable, for ultimate versatility), you’ll find a new bronze collection comprising a trio of stunning natural shades with a hint of mahogany. In a clever piece of R&D, all three shades are balanced with warm and cool tones, making them ideal for all clients looking to update their colour with this season’s on-trend bronze hue.

Unsurprisingly, Color Touch aficionados are raving about the upgrades to their beloved brand. None more so than Wella Professionals global amabassador James Earnshaw, who was part of the team that tested the new formula.

“I’m excited by the upgrades! The results are stunning and its Metal Purifier means that colour is vibrant and exactly as expected. There are no hidden surprises, even when the base is not completely even. For clients who frequently want to change their shade or try a trend for a season, this is ideal.”

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New Color Touch bronze collection

GET HANDS-ON!

Check out that amazing Color Touch vibrancy and shine for yourself. Head to the Wella Store and choose from over 80 shades, including the exciting brand new bronze collection!

SCAN ME TO EXPLORE THE WELLA STORE

IRE

Want to explore your inner barista and learn how to mix your own Color Touch Melts? The Wella Professionals Education Journey provides you with all the knowledge, tips, tricks and techniques you need to create your own expert menus to delight your clients.

SCAN ME TO START YOUR WELLA EDUCATION JOURNEY