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DISCOVER NIOXIN

15 million people in the UK suffer from hair loss.*

47 per cent of them say they would spend their life savings on restoring their hair.*

Yet only 13 per cent are using products to address their concerns.*

HAIR LOSS – IT’S A PROBLEM

Scalp-care videos on TikTok have been viewed more than 2.6bn times… Google searches for “silicone scalp massager” jumped 250 per cent in Australia alone over the past 12 months… Driven by a Covid era that shifted haircare culture, consumers are now looking to make hair health a priority, dedicating more time to their regimes and willing to pay more for their products. Meanwhile, stressful lifestyles, pollution and aging mean that nearly 80 per cent of men and 50 per cent of women will experience hair loss in their lifetime. But there’s a problem. While hair loss sufferers acknowledge their hair is thinning, they are not taking action. Why? Scalp-care videos on TikTok have been viewed more than 2.6bn times… Google searches for “silicone scalp massager” jumped 250 per cent in Australia alone over the past 12 months… Driven by a Covid era that shifted haircare culture, consumers are now looking to make hair health a priority, dedicating more time to their regimes and willing to pay more for their products. Meanwhile, stressful lifestyles, pollution and aging mean that nearly 80 per cent of men and 50 per cent of women will experience hair loss in their lifetime. But there’s a problem. While hair loss sufferers acknowledge their hair is thinning, they are not taking action. Why?

The majority of reasons lie with the sufferers themselves – many are sceptical of claims or product promises, others are creatures of habit who prefer to stick with the products they’re already using, plenty have decided they’re resigned to nature (“I can always cover it up with a hat”).

As a stylist, your clients rely on you for the best care and colour advice. With the hair loss conversation becoming less taboo and more mainstream, do you or your salon have the tools, education and brands to comfortably have these conversations and offer effective solutions? Discover Nioxin, the number one professional brand for thicker, fuller hair** and also the only brand to be supported by the Institute of Trichologists.

*Scandinavianbiolabs.com/blogs/journal/hair-loss-statistics.* **Kline 22.

1 in10 women in the UK experience hair loss in their lifetime*

79 per cent of women say their hair is part of who they are*

43 per cent of women want fuller and thicker hair*

1 in 4 men start balding before they are 21*

British men are more afraid of losing their hair than their job*

NIOXIN: THE SCALP SCIENCE EXPERTS

Founded in 1987 by Eva Graham, who experienced thinning hair after the birth of her first child and began to investigate the idea of treating the scalp with skincare, Nioxin has always had a major point of difference from other products on the market – advanced scalp science. Eva’s relentless research means Nioxin has more than 35 years of scalp-focused R&D behind it, driving innovative solutions that have been submitted to multiple clinical tests, studies and patents.

While most haircare brands promise perfect hair beauty, Nioxin is formulated for hair improvement, nourishing the scalp like the skin, penetrating hair at the root to increase diameter and density and unleashing the potential for hair growth. These innovative solutions for hair thinning and loss – backed by professional experts including stylists, trichologists and dermatologists – are what make Nioxin different from other products in the market.

*Based on a survey among 230 US panellists concerned about thinning hair who tried the systems (each tested one system kit), conducted by SIRS, 2016.

SIMPLE. CLEAN. CLINICAL.

Creating a customised routine is crucial for clients to achieve the voluminous, thicker hair they crave. Educating your clients on the significance of consistently using the Nioxin system at home will assist them in reaching their desired hair goals.

Driving that point home is its fresh new colour-coded packaging. With bright, modern colours, Nioxin is a range that is super-easy to navigate and shop.

Nioxin’s four ready-made System Kits, tailored to different hair types, are the cornerstone of any routine, with each meticulously crafted to address three essential components necessary for fostering the ideal conditions for hair growth.

First, a Scalp + Hair Shampoo creates a clean, debris-free surface on the scalp. Next, the unique Scalp + Hair Revitalising Conditioner helps provide hair resilience, hydrating the scalp and hair from root to tip. Lastly, a Scalp + Hair Thickening Treatment refreshes the scalp and instantly increases hair volume.

And these kits deliver: in just 30 days, 85 per cent noticed a thickening effect, 80 per cent noticed an increase in hair density and 80 per cent noticed an increase in hair fullness.*

HAIR THINNING ASSESSMENT

LIGHT THINNING

Hair maintains good density and the scalp is not easily seen.

NATURAL UNTREATED HAIR

Mid-length to shorter hair types that have no previous chemical service visible.

PROGRESSED THINNING

Hair maintains good density and the scalp is not easily seen.

CHEMICALLY TREATED/DRY/DAMAGED HAIR

Hair that needs a higher level of moisture and condition. This can be chemically treated, longer hair types or curly/coily hair textures.

NOT ALL PRODUCTS ARE CREATED EQUAL

The Nioxin range of Advanced Power treatments is supported by scientific research and crafted with cutting-edge, clinically inspired ingredients that target hair and scalp issues effectively. Each formula is designed to address specific concerns related to hair loss and thinning, delivering tangible results. Meet the hardworking heroes that make a difference to hair loss and thinning – and have all the proof to back up their claims.

NEW

*Thicker hair

ANTI-HAIR LOSS SHAMPOO

Nioxin’s first active hair loss shampoo is clinically proven to grow stronger hair from the root – in tests, 93 per cent of people noticed visibly less hair fall/ loss in 12 weeks!

ANTI-HAIR LOSS SERUM

From the very first use, this leave-on treatment effectively thickens the hair and over the course of eight weeks, it significantly reduces hair loss by improving hair anchorage.

POWER PAIR! Proven up to 54 per cent better resulta* when shampoo and serum used together.

NIGHT DENSITY RESCUE SERUM

This scalp treatment, designed to be left in overnight, has been scientifically proven to enhance hair density by minimising hair loss caused by oxidation on the scalp surface. It has been proven to promote hair density in two months.

DIABOOST HAIR THICKENING SERUM

This leave-on booster is designed to address targeted areas of concern, such as a receding hairline or low-density crown. It provides up to 20 per cent more body to hair, instantly.

ANTI-BREAKAGE MASK

This professional thinning hair treatment not only deeply conditions dry or coloured hair, it provides a reduction of up to 97 per cent in hair breakage.

PRO ONLY

DERMABRASION

This pro-exclusive treatment uses salicylic acid to eliminate the build-up of sebum, environmental residues and dead skin cells, while also hydrating and regenerating the scalp.

LET’S START THE CONVERSATION

Thinning hair is a sensitive subject – and thanks to the impact of pollution, stress and ageing, it’s one you’ll need to address with increasing numbers of your clients. But with Nioxin, you can make a difference. As founder Eva Graham realised, “Healthy hair can only thrive on a solid foundation. The scalp is an extension of the face.

It needs ingredients to breathe and function correctly.”

Nioxin is committed to this vision. Rooted in scalp science, from the lab to clinical testing, it delivers the proven results your clients can see and feel.