BLOW-DRY? IT’S BEEN REINVENTED

Tech talks – and the latest innovation in hair, the duet blowdry from ghd, has everyone talking. Discover why… and prepare to be blown away!

1) No thermal hair damage detected after 100 cycles of four passes on thoroughly towel-dried hair. 2) Technical testing versus naturally dried hair, dependent on consumer use. 3) Consumer testing, July ‘22. 78 per cent of 148 consumers agree. 4) Technical test in a lab on brunette hair, measured versus naturally dried hair. 5) Versus ghd hair dryer with a brush, dependent on consumer use. 6) When used with ghd duet blowdry, versus naturally dried hair. 7) Consumer testing, 142 women, June 2021. 8) Consumer testing, 142 women, June 2021.

WET TO BLOW-DRIED WITH NO HEAT DAMAGE1 THREE-TIMES MORE VOLUME2 NO FRIZZ3 50 PER CENT MORE SHINE4

There’s nothing exciting about a hair dryer brush, right? Wrong! Hair innovator ghd has ripped up the rule book and delivered something daring, something your clients will be seeing everywhere – and wanting to get their hands on! It’s your client’s at-home blow-dry, reinvented… and serving three-times more volume2 in just one, easy to use tool. This is the new ghd duet blowdry.

Let’s break it down. This is the first 2-in-1 hair dryer brush that transforms wet hair into a luxuriously smooth, voluminous blow-dry finish with no heat damage,1 all that extra volume, no frizz3 and 50 per cent more shine4 …with no extra effort! You can empower your clients to streamline their beauty routine, sharing the perfect tool to dry and add shape to their hair simultaneously – that’s the fastest way to a beautiful blow-dry at home!

And you know it’s going to be epic, because those ghd scientists and engineers in the R&D labs in Cambridge have already delivered the duet style 2-in-1 hot air styler, revolutionising wet-to-dry hair tools. The duet blowdry’s magic is down to its clever Heat-Air Xchange Technology, a pioneering aerodynamic system that harnesses airflow to actively heat the barrel and snag-free bristles. Optimised for wet hair, smart low-temperature plates at 120°C are sensed 400 times a second, to maintain perfect consistency from root to tip while taking hair from wet to styled. Together, that means your clients can create smooth and bouncy blow-dries at home, on all hair types, with absolutely no heat damage1 and with 40 per cent less energy consumption.5 And this gentle way of drying hair locks in their style for an incredible 24 hours.

With social media’s hottest new innovation on your shelves, you can ensure your clients are embracing good hair days on the regular – with your expert help! Just go with the blow…

NEW! ghd volume forever

Developed to work in perfect harmony with the ghd duet blowdry, the new ghd volume forever is a blow-dry cream featuring ghd’s advanced heat protection system for an extra shield when styling. We’re talking an invisible and lightweight thermal protective layer so you know hair’s in safe hands, and ghd volume forever will also maximise the volume that the duet blowdry creates – that’s up to four times more volume for a belter of a bounce!6

On song: Let’s duet

When it comes to wet-to-dry tech, ghd is a gamechanger! Last year the brand unveiled the duet style, a 2-in-1 hot air styler that delivers sleek, smooth and super soft hair from wet to dry that lasts up to 48 hours.7 That’s down to its Air-Fusion technology, which brings together the power of air flow and the performance of actively heated styling plates, efficiently drying and styling hair simultaneously. All that combined delivers gorgeous results – no heat damage,1 instant frizz-free results7 and twice the shine!8

No heat damage, no frizz, more shine, more volume – the ghd duet blowdry delivers a finish from wet to dry like you’ve never seen from one tool! Discover how you can tap into the tool that’s taking over social media – speak to your local ghd BDM or call +44 (0)1924 423400 to find out more.

@ghdhair @ghdhairpro @ghdofficial