HERE'S THE TWIST...

Curly clients need innovation, effective products and specialised in-salon services. Who better to deliver something game-changing than OLAPLEX? With Bond Shaper Curl Rebuilding Treatment and No.10 Bond Shaper Curl Defining Gel, it’s gonna be a curl’s world…

When it comes to damage, there’s a triple threat for curls. Because of their oval follicle shape creating natural bends in the cuticle, they’re more damage-prone. To define or maintain those gorgeous curls and coils, they’re likely to see more damage from heat styling. And the curlier the hair texture, the more disulfide bonds are present, which means a greater risk for bond breakage and damage.

A great opportunity for the pro, right? Not so fast. Take a look and you’ll notice that there are few repair services designed specifically for textured hair. And many stylists are nervous when it comes to curly and coily haired customers, often feeling ill equipped to properly care for curls. And those curly clients? There’s a healthy suspicion that generic repair services just won’t cut it when it comes to their hair’s unique characteristics. With 60 to 70 per cent of the world’s population having textured hair – be that waves, curls or coils – it’s about time services and innovations caught up!

Curl care? That’s where consumers spend the most on salon services, with curl services among the fastest growing. And with a decade of bond science in its heritage, OLAPLEX is now twisting its technology to deliver bond repair in 3D, relinking multiple ends of disulfide bonds, rebuilding the internal hair structure to not just strengthen but reshape hair, locking in its natural curl pattern…

Welcome the Bond Shaper Curl Building Treatment from OLAPLEX, the professional-only service that repairs, rebuilds and redefines curls. This three-step service shapes, defines and enhances natural curl patterns without extra weight, hydrating and sealing in moisture for softer curls with shine, and taming frizz through 15 washes. Only available in salons, this is an incredible opportunity to deliver your curly haired clients a treatment that is specific to their needs, that will gift them a true transformation, and boost your salon’s service bill too.

But it’s at home that curly consumers are often struggling to get the perfect partner for their hair’s styling needs. In research, those with curls are often the consumers spending more in their search for the ideal aid. OLAPLEX has you covered on that front too, with a take-home newbie that’s clinically-proven to improve curl retention by 52 per cent after just one use – that’s a brilliant way to start a retail conversation!

Say hello to No.10 Bond Shaper Curl Defining Gel – it relinks and repairs disulfide bonds for a more defined natural curl pattern, while delivering up to 72 hours of humidity resistance and frizz control. Soft, shiny, nourished curls that are crunch-free, bouncy and touchable. We might just be in love…

Whatever the pattern, curly clients want their natural texture to look nourished and defined, to give them the confidence to celebrate those coils and curls. Let OLAPLEX help your business give them that bounce…

In salon – the OLAPLEX Bond Shaper Curl Building Treatment

What you need to know about the revolutionary professional-only service

STEP 1: REPAIR

Strengthening and reparative liquid formula Formulated with the patented OLAPLEX Bond Shaping Technology, a unique peptide composed of 23 amino acids capable of penetrating deep within the cortex to help replenish lost keratin while locking and shaping disulfide bonds into place for enhanced curl definition.

STEP 2: ENHANCE

Lightweight liquid spray formula This step enhances the peptide penetration, in turn boosting the reformation of all broken bonds.

STEP 3: DEFINE

Hydrating gelee formula Its Curl Retention Compound is highly humidity-resistant, with coconut avocado milk to nourish, and OLAPLEX Bond Shaping Technology relinking disulfide bonds for healthier curls.

Boost the bounce – in your client’s curl confidence and in your business’s service and retail offering – with the new curl innovations from OLAPLEX. For assured quality every time, buy direct from pro.olaplex.comand authorised distributors

@olaplex