CREATIVE COMMUNITIES

Many hair pros aspire to work backstage at runway shows, but joining a hair team can be a complex process without the support of brand partners.

For Henkel Beauty Care Professional, London Fashion Week is more than just a runway. The five-day event encompassing catwalks, presentations, and galas, offers the ideal platform to showcase three of its iconic brands, Schwarzkopf Professional, AUTHENTIC BEAUTY CONCEPT and INDOLA, as well as empowering the salon communities within each brand.

By investing in this platform, Henkel is providing more unique opportunities for salon stylists. Across a jampacked timetable of shows led by the likes of Anna Cofone, Johanna Cree Brown, Philipp Haug, and Nick Irwin, hairdressers are introduced to the art of session styling, pushing their boundaries, and unleashing their creative skills. Whether as members of the #SKPCollective and the Schwarzkopf Professional Young Artistic Team,
or as AUTHENTIC BEAUTY CONCEPT advocates and INDOLA ambassadors, hair pros from across the Henkel portfolio are welcomed backstage at a host of shows including Eudon Choi, Holzweiler, LABRUM, Malan Breton and more. One season may be over in a matter of days, but the opportunities it offers could last a lifetime…

“I LOVE WORKING BACKSTAGE FOR THE BLEND OF PRESSURE AND CREATIVITY, A
STARK CONTRAST TO THE SALON FLOOR.
COLLABORATING WITH AWARD-WINNING
SESSION STYLIST ANNA COFONE AND HER
TEAM WAS UNFORGETTABLE. THEIR
ORGANISATION AND TEAMWORK ARE
INSPIRING. EVERY TEAM MEMBER IS
THINKING ONE STEP AHEAD.”

MIMI KOBAYASHI, BILLI CURRIE, LONDON

“I ABSOLUTELY LOVE THE BUZZ OF FASHION
WEEK BACKSTAGE! HAVING PREVIOUSLY
BEEN PART OF THE SCHWARZKOPF
PROFESSIONAL YOUNG ARTISTIC TEAM, I
ALREADY EXPERIENCED BACKSTAGE AND
COULDN’T MISS THE OPPORTUNITY TO BE A
PART OF IT AGAIN! WORKING WITH PHILIPP
HAUG IS A DREAM. HE IS AN AMAZING
MENTOR AND LEADER, I LOVED IT.”

REBECCA WATKINS, ROOM 23, STIRLING

“IT WAS TRULY A FANTASTIC EXPERIENCE
WORKING WITH SCHWARZKOPF PROFESSIONAL AT LONDON FASHION WEEK.
THE CREATIVITY AND ENERGY OF THE TEAM
WAS INFECTIOUS, AND I CAME AWAY FEELING SO INSPIRED. I’M DELIGHTED TO SHARE MY POSITIVE EXPERIENCE ABOUT THE COLLABORATION.”

CHANTELLE JONES, SECKINGTONS, NORTHAMPTON

“I HAD SUCH A FUN AND INSPIRING
EXPERIENCE WORKING WITH INDOLA AT
LONDON FASHION WEEK FOR JOHANNA
CREE BROWN. WE HAD THE CHALLENGE OF
WORKING WITH NO ELECTRICAL EQUIPMENT
BUT SHE SHOWED US AN EXCEPTIONAL,
GRUNGY WET LOOK AND IT WAS GREAT TO
RECREATE ON THE MODELS.”

ABBEY SMITH, INDOLA UK AMBASSADOR