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EDITOR’S LETTER
RUNWAY IS BACK… but not as you know it. In the fast-paced world of fashion, you have to adapt or you’ll get left behind, which is why we’re bringing you a Creative HEAD first – a digital-only magazine packed to the rafters with immersive content. Inside Runway you’ll find galleries from each capital, music playlists from session ace Nick Irwin and plenty of behind-the -scenes videos to bring you closer to the action that fuels the creativity of session stylists across the globe.
In a season which saw London Fashion Week mark its 40th anniversary, we too are celebrating. We’re celebrating everyone you’ll find working backstage, from the creative communities born out of initiatives such as the #SKPCollective, through to former It List winners like Kim Rance, who is now setting social media ablaze with her viral hair looks for Rains A/W24.
The rise of TikTok has also fuelled a new era at Fashion Week; it’s a time of live broadcasting with an even greater emphasis on content creation, both by influencers and press, as well as the hair pros themselves. You’ll see it in the quartet of photos captured by Gary Gill in Milan and Paris. Runway shows have never been so accessible online, but we’re taking it one step further by bringing you along to the Eudon Choi A/W24 hair test with Adam Garland. Get your backstage pass at the ready – because nothing is off limits for Runway readers…
Kelsey Dring
Runway editor