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I must discuss Channel Four’s iconic TV series The Salon with hairdressers at least once a month, with both sides lamenting that nothing since has quite as brilliantly captured the magic of a salon experience. The banter, the camaraderie, the hair transformation (and the smiles – and sometimes tears – that follow). But I would argue that now, social media offers that opportunity, and in our School of Social Media feature, from page 58, we highlight the different approaches salons and stylists are using to engage the public to the expertise and joy that a professional hairdresser can deliver. From the power of humour (bebop, we’re looking at you), to the potential impact of user-generated content (Sophia Hilton shares a masterclass), we’ve got the insight that might just take your social stratospheric. Just look at Jack Mead, Instagram’s hair transformation artist par excellence – he shares the one change he made that brought him a whole new audience! And on the subject of social, it’s been a treat to see all the reactions of our Most Wanted & It List Award finalists as we revealed our line-up. Blooming well done to the lot of you – I’ll be seeing you (possibly on stage as a winner) at Beams in London on Monday 2 September!
Amanda Nottage Editorial director
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It’s the most wonderful night of the year… Creative HEAD’s Most Wanted and the It List Grand Final – taking place on Monday 2 September at Beams in London – is the coolest celebration of t the hottest hair talents across the UK and Ireland. Come together with 700 guests from the worlds of hair, fashion, business and the media, as we crown 22 new stars. For ticket updates, sign up to the Creative HEAD newsletter at creativeheadmag.com. So, who’s in the running for a 2024 trophy? See from page 28 for a full rundown, and congratulations to our 120 five-star finalists. creativeheadmag.com/connect