L'ORÉAL PROFESSIONNEL PARIS

JOICOwww.xpertprofessional.ie www.joico.eu/innerjoi

HELLO…Salon bosses need to ask themselves some tough questions

ALFAPARF MILANO PROFESSIONAL

R+COwww.xpertprofessional.co.uk

LATEST NEWSA selection of the essentials

LATEST LAUNCHESInnovations ready to hit your salon shelves

WHAT WOULD BERNADETTE BYRNE DO?The salon owner on upskilling before opening your own salon

WHAT MADE MELisa Cantwell, Plush Hair, Waterford

OLAPLEXWWW.XPERTPROFESSIONAL.IE

24/7Augusto Miranda, senior stylist and colourist at Zeba Hairdressing

COLOR WOW

CREATIVE HEADcreativeheadmag.com creativeheadmag.com/newsletter

L’ORÉAL: REFILL 1M HAIR MICRO-BREAKSNew Metal Detox Pre-Shampoo Treatment from L’Oréal

L’ORÉAL PROFESSIONNEL PARISTake a break from breakage

L’ORÉAL ACCESS: FIVE-STAR AND FABULOUSIt’s the ultimate luxury experience at the Paul Edmonds salon at the vibrant Battersea Power Station development in London

TOP MARKS IN COLOUREducating and refining brilliant colourists since 1998, the legendary colour specialist from l’oréal professionnel paris has proved a game-changer for these salon pros

L’ORÉALIE.LOREALACCESS.COM

L’ORÉAL PROFESSIONNEL PARISlorealpartnershop.com/ie

NEW SPACESFresh looks and locations to help you work better

YOU GOT THE SMOOTHYOU GOT THE SMOOTH AUTHENTIC BEAUTY CONCEPT’S NEW BEAUTY POTION TAKES HAIR FROM FRAZZLED TO FLAWLESS IN 15 MINUTES

DYLAN BRADSHAWNo longer just a hair salon, Dylan's renovated Dublin space is a lifestyle store for the modern consumer

ALL ABOUT BLONDESSummer brings big blonding opportunities, but are you ready for the rush? We’ve asked some blonding bosses for their insight to illuminate the possibilities for your business…

HOW TO CREATE THE PERFECT BLONDE…But with less damage – Wella Professionals has the answer!

SMOOTH OPERATORSUltimate Repair from Wella Professionals revolutionised haircare by rebuilding bonds inside and replenishing the hair outside, too. Now, reach the next level with Ultimate Repair Mask

MOST WANTEDCREATIVEHEADMAG.COM/MOSTWANTED

IT LISTcreativeheadmag.com/itlist

IT LIST

BREAK FREE FROM DAMAGEDoes your client have damaged hair? Add OLAPLEX to your services for regenerated and healthy-looking hair

HERE’S WHAT WE LEARNEDAt Creative HEAD’s networking event for business owners and managers, a range of experts gave a glimpse into the future

THE HIGHLIGHTSFrom using AI to drive loyalty to battling burnout – Salon Smart had it covered

THE WORKING LUNCHA room full of brands offering innovative ways to support and accelerate your business growth

ALL ABOUT SOCIAL MEDIASO, EVERYONE’S AGREED: SOCIAL MEDIA IS VITAL FOR MARKETING YOUR BUSINESS, AND TIKTOK AND INSTAGRAM ARE THE CHANNELS OF CHOICE. WITH EVEN THE MOST SOCIALLY RELUCTANT NOW READY TO DIVE IN, IT WAS TIME FOR A STAR-STUDDED PANEL OF SOCIAL ME-DIA EXPERTS TO SHARE IDEAS AND ADVICE UNDER THE STEWARDSHIP OF CREATIVE HEAD’S DIGITAL DIRECTOR, KELSEY DRING.

CATHERINE McELLIGOTTThe Hair Shop’s founder finds inspiration in Pablo Picasso

INFLUENCERSHow do you ensure you get what you want?

ALTEREGO

GREAT LENGTHSwww.greatlengths.com