COPIED
mins

L’ORÉAL PROFESSIONNEL PARIS

Pushing the boundaries of what antibreakage care can do, the Metal Detox range from L’Oréal Professionnel Paris is a buildable regime with benefits your clients will love. Breakage, your time is up!

Metal Neutralizer Pre-Treatment Neutralises metal inside the fibre to protect it during colour services
(in-salon exclusive)

Metal Detox Pre-Shampoo Treatment Refills one
million hair micro-breaks in one use2 (New)

Shampoo and Mask 87 per cent less hair  breakage3

High Protection Cream Up to 97 per cent colour
brightness preserved after eight weeks4

Concentrated Oil 97 per cent less hair breakage1

WANT TO KNOW MORE ABOUT THE INNOVATIVE PRE-SHAMPOO TREATMENT FROM METAL DETOX? BE THE BREAKAGE-BUSTING HERO YOUR CLIENT IS SEARCHING FOR WITH THE STRENGTHENING SOLUTIONS FROM L’ORÉAL PROFESSIONNEL PARIS – BUY NOW AT LOREALPARTNERSHOP.COM
This article appears in MayJune 2024 Ireland

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This article appears in...
MayJune 2024 Ireland
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HELLO…
Salon bosses need to ask themselves some tough questions
IN THE KNOW
A selection of the essentials
STOCK IT!
Innovations ready to hit your salon shelves
What would Bernadette Byrne do?
The salon owner on upskilling before opening your own salon
WHAT MADE ME
Lisa Cantwell, Plush Hair, Waterford
24/7
Augusto Miranda, senior stylist and colourist at Zeba Hairdressing
REFILL 1M HAIR MICRO-BREAKS IN 1 USE1
New Metal Detox Pre-Shampoo Treatment from L’Oréal
L’ORÉAL PROFESSIONNEL PARIS
Take a break from breakage
L’ORÉAL ACCESS: FIVE-STAR AND FABULOUS
It’s the ultimate luxury experience at the Paul Edmonds salon at the vibrant Battersea Power Station development in London
TOP MARKS IN COLOUR
Educating and refining brilliant colourists since 1998, the legendary colour specialist from l’oréal professionnel paris has proved a game-changer for these salon pros
THE PLACES
Fresh looks and locations to help you work better
YOU GOT THE SMOOTH
YOU GOT THE SMOOTH AUTHENTIC BEAUTY CONCEPT’S NEW BEAUTY POTION TAKES HAIR FROM FRAZZLED TO FLAWLESS IN 15 MINUTES
LIFESTYLE CHOICE
No longer just a hair salon, Dylan's renovated Dublin space is a lifestyle store for the modern consumer
SHOW US THE MONEY, HONEY
Summer brings big blonding opportunities, but are you ready for the rush? We’ve asked some blonding bosses for their insight to illuminate the possibilities for your business…
HOW TO CREATE THE PERFECT BLONDE…
But with less damage – Wella Professionals has the answer!
SMOOTH OPERATORS
Ultimate Repair from Wella Professionals revolutionised haircare by rebuilding bonds inside and replenishing the hair outside, too. Now, reach the next level with Ultimate Repair Mask
BREAK FREE FROM DAMAGE
Does your client have damaged hair? Add OLAPLEX to your services for regenerated and healthy-looking hair
HERE’S WHAT WE LEARNED
At Creative HEAD’s networking event for business owners and managers, a range of experts gave a glimpse into the future
THE HIGHLIGHTS
From using AI to drive loyalty to battling burnout – Salon Smart had it covered
THE WORKING LUNCH
A room full of brands offering innovative ways to support and accelerate your business growth
Constructed sculpture
The Hair Shop’s founder finds inspiration in Pablo Picasso
THE LAST WORD ON… INFLUENCERS
How do you ensure you get what you want?
Looking for back issues?
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MayJune 2024 Ireland
CONTENTS
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