BREAK FREE FROM DAMAGE

DOES YOUR CLIENT HAVE DAMAGED HAIR? ADD OLAPLEX TO YOUR SERVICES FOR REGENERATED AND HEALTHY-LOOKING HAIR

What’s the number one hair concern around the world? Yep, it’s damage, with one in three women admitting it’s on their minds. No matter where you live, daily life damages hair. We’re talking chemical damage via colour and lightening services, heat damage from styling tools, mechanical damage from brushing and friction, alongside environmental damage and pollution. Hair is at risk every day – so what can you do about it?

First up, know your bonds! Healthy hair is all about bonds, so if you understand how those bonds can become broken, you and your salon can offer the solution! Hair is made up of proteins, amino acids and molecular bonds. Three main molecular bonds are impacted by daily exposure. Hydrogen bonds are hit by water, ionic bonds are affected by pH, and disulphide bonds are affected by those five key causes of damage. How does hair even stand a chance?

As a hair pro, you need to focus on those disulphide bonds – they give hair its strength and structure. When those are damaged, the disulphide bonds break, and that means split ends, dryness, and even damage that can affect the entire hair fibre.

That’s where OLAPLEX comes in! Its patented technology builds strong, long-lasting bridges that relink covalent disulphide bonds and repair damage from all key causes in all hair types. It’s as easy as one, two… well, that’s it! Together, No.1 Bond Multiplier and No.2 Bond Perfector from OLAPLEX is the perfect professional pairing to build back what’s been broken. Ideal for every client and every hair type, this duo reduces porosity, permanently repairs and rebuilds hair bonds, protects against future damage and delivers immediate results, right there in your chair!

This is the professional difference YOU can offer – either as a standalone treatment or added to a chemical service such as a colour or lightening appointments. Simply measure the correct amount of No.1 Bond Multiplier, and add it to water or the colour/lightener/texturising service you’re offering. Let it process, then follow with No.2 Bond Perfector for 10 minutes. You can then rinse, shampoo and condition as normal… et voila, hair is stronger, healthier looking with a shine you’ll need shades for!

Every time you are with a client is a brilliant opportunity to get building those bonds; repairing, strengthening and protecting their hair, no matter what the hair type, condition or service they’ve booked in for. An OLAPLEX pro treatment takes the final result to the next level, elevating your hard work and amplifying your creativity. And your client? You’ve given them a solution to one of their biggest hair headaches. Solutions equals smiles, satisfaction, and a client who’ll be coming back for more!

Can you build those broken bonds? Yes, you can with professional services and innovative solutions from OLAPLEX. Available at authorised distributors and pro.olaplex.com