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HELLO…

We are all too aware of how enormously consumer demands and behaviours have changed – and continue to change – post-Covid. To stay relevant and successful, salon bosses need to ask themselves some tough questions about what experience they offer within their walls, both to clients AND to their staff. There was some exceptionally valuable insight shared at Salon Smart 2024 (see from page 42), spotlighting the importance of business diversification, alongside other topics. On that theme, we catch up with Dylan Bradshaw as he unveils his new look Dublin super salon on page 26, which now includes a coffee shop and a mouth-watering array of non-hair related retail. He’s doubled down on the luxury experience, listening to clients closely rather than following trends. Have you got an exceptional salon story to share? Remember you have until 20 May to get your Most Wanted award entries in (from page 36). I can’t wait to see what you’ve all been up to…

JOIN US!

We’re about to call time, people! Entries close soon for Most Wanted and the It List 2024, so if you want to be in the running for one of 22 hotly contested titles, this is your final call! Creative HEAD’s annual awards recognise the most brilliant talents in British and Irish hairdressing and are open to the owners and employees of salons, barber shops and other workspaces, as well as selfemployed and freelance hair professionals. Celebrating a multitude of disciplines – from inspiring innovation and gold-star service to specialist creators and rising stars – there’s a category for every person, team, or business. So go forth and try for a trophy – you have until 9pm on Monday 20 May. See more from page 36. creativeheadmag.com/connect

This article appears in MayJune 2024 Ireland

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MayJune 2024 Ireland
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HELLO…
Salon bosses need to ask themselves some tough questions
IN THE KNOW
A selection of the essentials
STOCK IT!
Innovations ready to hit your salon shelves
What would Bernadette Byrne do?
The salon owner on upskilling before opening your own salon
WHAT MADE ME
Lisa Cantwell, Plush Hair, Waterford
24/7
Augusto Miranda, senior stylist and colourist at Zeba Hairdressing
REFILL 1M HAIR MICRO-BREAKS IN 1 USE1
New Metal Detox Pre-Shampoo Treatment from L’Oréal
L’ORÉAL PROFESSIONNEL PARIS
Take a break from breakage
L’ORÉAL ACCESS: FIVE-STAR AND FABULOUS
It’s the ultimate luxury experience at the Paul Edmonds salon at the vibrant Battersea Power Station development in London
TOP MARKS IN COLOUR
Educating and refining brilliant colourists since 1998, the legendary colour specialist from l’oréal professionnel paris has proved a game-changer for these salon pros
THE PLACES
Fresh looks and locations to help you work better
YOU GOT THE SMOOTH
YOU GOT THE SMOOTH AUTHENTIC BEAUTY CONCEPT’S NEW BEAUTY POTION TAKES HAIR FROM FRAZZLED TO FLAWLESS IN 15 MINUTES
LIFESTYLE CHOICE
No longer just a hair salon, Dylan's renovated Dublin space is a lifestyle store for the modern consumer
SHOW US THE MONEY, HONEY
Summer brings big blonding opportunities, but are you ready for the rush? We’ve asked some blonding bosses for their insight to illuminate the possibilities for your business…
HOW TO CREATE THE PERFECT BLONDE…
But with less damage – Wella Professionals has the answer!
SMOOTH OPERATORS
Ultimate Repair from Wella Professionals revolutionised haircare by rebuilding bonds inside and replenishing the hair outside, too. Now, reach the next level with Ultimate Repair Mask
BREAK FREE FROM DAMAGE
Does your client have damaged hair? Add OLAPLEX to your services for regenerated and healthy-looking hair
HERE’S WHAT WE LEARNED
At Creative HEAD’s networking event for business owners and managers, a range of experts gave a glimpse into the future
THE HIGHLIGHTS
From using AI to drive loyalty to battling burnout – Salon Smart had it covered
THE WORKING LUNCH
A room full of brands offering innovative ways to support and accelerate your business growth
Constructed sculpture
The Hair Shop’s founder finds inspiration in Pablo Picasso
THE LAST WORD ON… INFLUENCERS
How do you ensure you get what you want?
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