COPIED
2 mins

STOCK IT!

LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES

The salon-exclusive hair treatment Beauty Potion from Authentic Beauty Concept promises touchable and visible results from the first use, instantly repairing hair from the inside out and providing immediate strength, intense care and enhanced smoothness, with results that last for up to three months. There’s also new Glow Spray Serum, a multi-functional ‘guardian angel’ for hair to protect colour and vibrancy, leaving styles healthy, strong, and shiny.

In-salon service; Glow Spray Serum RRP €48

authenticbeautyconcept.co.uk

Beware calcium in water, it’s kryptonite for hair! But with new Première from Kérastase, you have a dual action repair haircare line that uses 3 per cent citric acid (to remove the calcium) and 5 per cent glycine (to repair the damage) to radically reverse persistent damage and restore hair to its original strength. There’s an exclusive in-salon pro treatment too, to instantly transform hair and boost your service bill!

RRP from €36.85

uk.lorealpartnershop.com

Max out your styling with the new and improved ghd mini – it has 40 per cent slimmer plates that makes it a must have for short hair and fringes, and you still get those sleek results with up to 50 per cent more shine.

RRP €219

ghdhair.com

The new range of Passion Colour Masks from Alter Ego are temporary hue boosters packed with natural and nourishing ingredients to allow a quick change-up while ensuring hair stays healthy. You’ll see vibrant reflects, shine and extreme softness – swoon!

RRP from €24.50

kreativesalonsupplies.com

New from Wella Professionals, Ultimate Repair Mask’s adaptive conditioning agents target the most damaged parts of the hair and repair it accordingly, for smoother, healthier-looking and easyto-style hair, with detangling power that makes the job six-times easier!

RRP €35.50

ie.wella.professionalstore.com

Looking for some extra retail wow? Raise (and thicken) some eyebrows with the new Browbond Building Serum from OLAPLEX, a 3-in-1 brow gel serum that shapes and sculpts with all-day hold, helping brows look denser in as little as four weeks.

RRP €68

pro.olaplex.com and authorised distributors

Help keep blondes bright this summer with a little help from Great Lengths Silver Shine Shampoo, designed to enhance and refresh blonde and silver strands, while its Kera Protect Complex helps repair existing damage.

RRP €23

greatlengthshair.co.uk

Quicker than a ray of light, ALFAPARF Milano Professional gives us Semi di Lino Sunshine, a range for sun exposed hair that protects the hair fibre and colour from UV rays, fighting dryness for shiny and silky hair, even in the sun.

RRP from €15.75

xpertprofessional.ie

Hot Spell from R+Co makes blow-drying a breeze, taming unruly hair and stubborn curl patterns and helping fight unwanted frizz while protecting against heat damage.

RRP €29.90

xpertprofessional.ie

Refill one million micro-breaks in one use of new Metal Detox Pre-Shampoo Treatment for up to 96 per cent less breakage. An allfiller breakage killer, this is an essential for clients with porous hair.

RRP €35

ie.lorealpartnershop.com

Defy Damage gets two new drops to dazzle clients: In A Flash is a transformative rinse-out treatment from JOICO designed to build bonds and fortify hair structure in just seven seconds. And there’s also KBOND20, a super-charged masque for hair that’s five-times stronger after one use.

RRP In A Flash €31.90; KBOND20 €35.90

xpertprofessional.ie

Super-hydrating leave-in treatment Money Mist from Color Wow deeply moisturises to renew elasticity, promoting longer, healthierlooking hair. Celeb stylist Chris Appleton loves its luxe, glossy results.

RRP €32.95

nationalbeauty.ie

This article appears in MayJune 2024 Ireland

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MayJune 2024 Ireland
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HELLO…
Salon bosses need to ask themselves some tough questions
IN THE KNOW
A selection of the essentials
STOCK IT!
Innovations ready to hit your salon shelves
What would Bernadette Byrne do?
The salon owner on upskilling before opening your own salon
WHAT MADE ME
Lisa Cantwell, Plush Hair, Waterford
24/7
Augusto Miranda, senior stylist and colourist at Zeba Hairdressing
REFILL 1M HAIR MICRO-BREAKS IN 1 USE1
New Metal Detox Pre-Shampoo Treatment from L’Oréal
L’ORÉAL PROFESSIONNEL PARIS
Take a break from breakage
L’ORÉAL ACCESS: FIVE-STAR AND FABULOUS
It’s the ultimate luxury experience at the Paul Edmonds salon at the vibrant Battersea Power Station development in London
TOP MARKS IN COLOUR
Educating and refining brilliant colourists since 1998, the legendary colour specialist from l’oréal professionnel paris has proved a game-changer for these salon pros
THE PLACES
Fresh looks and locations to help you work better
YOU GOT THE SMOOTH
YOU GOT THE SMOOTH AUTHENTIC BEAUTY CONCEPT’S NEW BEAUTY POTION TAKES HAIR FROM FRAZZLED TO FLAWLESS IN 15 MINUTES
LIFESTYLE CHOICE
No longer just a hair salon, Dylan's renovated Dublin space is a lifestyle store for the modern consumer
SHOW US THE MONEY, HONEY
Summer brings big blonding opportunities, but are you ready for the rush? We’ve asked some blonding bosses for their insight to illuminate the possibilities for your business…
HOW TO CREATE THE PERFECT BLONDE…
But with less damage – Wella Professionals has the answer!
SMOOTH OPERATORS
Ultimate Repair from Wella Professionals revolutionised haircare by rebuilding bonds inside and replenishing the hair outside, too. Now, reach the next level with Ultimate Repair Mask
BREAK FREE FROM DAMAGE
Does your client have damaged hair? Add OLAPLEX to your services for regenerated and healthy-looking hair
HERE’S WHAT WE LEARNED
At Creative HEAD’s networking event for business owners and managers, a range of experts gave a glimpse into the future
THE HIGHLIGHTS
From using AI to drive loyalty to battling burnout – Salon Smart had it covered
THE WORKING LUNCH
A room full of brands offering innovative ways to support and accelerate your business growth
Constructed sculpture
The Hair Shop’s founder finds inspiration in Pablo Picasso
THE LAST WORD ON… INFLUENCERS
How do you ensure you get what you want?
Looking for back issues?
Browse the Archive >

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MayJune 2024 Ireland
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