2 mins
STOCK IT!
LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES
The salon-exclusive hair treatment Beauty Potion from Authentic Beauty Concept promises touchable and visible results from the first use, instantly repairing hair from the inside out and providing immediate strength, intense care and enhanced smoothness, with results that last for up to three months. There’s also new Glow Spray Serum, a multi-functional ‘guardian angel’ for hair to protect colour and vibrancy, leaving styles healthy, strong, and shiny.
In-salon service; Glow Spray Serum RRP €48
authenticbeautyconcept.co.uk
Beware calcium in water, it’s kryptonite for hair! But with new Première from Kérastase, you have a dual action repair haircare line that uses 3 per cent citric acid (to remove the calcium) and 5 per cent glycine (to repair the damage) to radically reverse persistent damage and restore hair to its original strength. There’s an exclusive in-salon pro treatment too, to instantly transform hair and boost your service bill!
RRP from €36.85
uk.lorealpartnershop.com
Max out your styling with the new and improved ghd mini – it has 40 per cent slimmer plates that makes it a must have for short hair and fringes, and you still get those sleek results with up to 50 per cent more shine.
RRP €219
ghdhair.com
The new range of Passion Colour Masks from Alter Ego are temporary hue boosters packed with natural and nourishing ingredients to allow a quick change-up while ensuring hair stays healthy. You’ll see vibrant reflects, shine and extreme softness – swoon!
RRP from €24.50
kreativesalonsupplies.com
New from Wella Professionals, Ultimate Repair Mask’s adaptive conditioning agents target the most damaged parts of the hair and repair it accordingly, for smoother, healthier-looking and easyto-style hair, with detangling power that makes the job six-times easier!
RRP €35.50
ie.wella.professionalstore.com
Looking for some extra retail wow? Raise (and thicken) some eyebrows with the new Browbond Building Serum from OLAPLEX, a 3-in-1 brow gel serum that shapes and sculpts with all-day hold, helping brows look denser in as little as four weeks.
RRP €68
pro.olaplex.com and authorised distributors
Help keep blondes bright this summer with a little help from Great Lengths Silver Shine Shampoo, designed to enhance and refresh blonde and silver strands, while its Kera Protect Complex helps repair existing damage.
RRP €23
greatlengthshair.co.uk
Quicker than a ray of light, ALFAPARF Milano Professional gives us Semi di Lino Sunshine, a range for sun exposed hair that protects the hair fibre and colour from UV rays, fighting dryness for shiny and silky hair, even in the sun.
RRP from €15.75
xpertprofessional.ie
Hot Spell from R+Co makes blow-drying a breeze, taming unruly hair and stubborn curl patterns and helping fight unwanted frizz while protecting against heat damage.
RRP €29.90
xpertprofessional.ie
Refill one million micro-breaks in one use of new Metal Detox Pre-Shampoo Treatment for up to 96 per cent less breakage. An allfiller breakage killer, this is an essential for clients with porous hair.
RRP €35
ie.lorealpartnershop.com
Defy Damage gets two new drops to dazzle clients: In A Flash is a transformative rinse-out treatment from JOICO designed to build bonds and fortify hair structure in just seven seconds. And there’s also KBOND20, a super-charged masque for hair that’s five-times stronger after one use.
RRP In A Flash €31.90; KBOND20 €35.90
xpertprofessional.ie
Super-hydrating leave-in treatment Money Mist from Color Wow deeply moisturises to renew elasticity, promoting longer, healthierlooking hair. Celeb stylist Chris Appleton loves its luxe, glossy results.
RRP €32.95
nationalbeauty.ie