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REFILL 1M HAIR MICRO-BREAKS IN 1 USE1

This is the new Metal Detox Pre-Shampoo Treatment from L’Oréal Professionnel Paris, a patented innovation that’s super-powered with 2 per cent Glicofiller to show your client’s damage the door!

FANCY A REFILL?

A micro-break might sound like a tiny problem for hair, but they all add up, day after day – and then you’re dealing with dull, broken, weak hair. But L’Oréal Professionnel Paris and Metal Detox has a solution. Shall we fill you in?

Before and after usage of the full professional routine of Metal Detox and styling

Every day is a battle for your client’s hair. Daily aggressions such as brushing, heat styling, UV exposure or colouring means hair is waging war to look wonderful. Those aggressors cause micro-breaks to multiply on the hair surface while cavities occur in the cortex. That leaves hair more porous, and open to absorbing up to twice the amount of water of healthier hair. That water contains metal deposits, absorbed
into the hair and contributing to more breakage.
With repeated washing, the risk of breakage
increases. It’s a vicious cycle…

But what if you could break that cycle, so your clients don’t reach breaking point? With the new Pre Shampoo Treatment from Metal Detox, you can help clients break up with breakage! Thanks to Glicofiller – its patented tech to prevent the excess absorption of water with metal – the hair’s surface is coated to refill those microbreaks while inside it penetrates the hair and
fills down to the cortex.

“The Metal Detox range is even better now, and clients can protect against penetration from metals before they affect the hair!”
Abbie Pinckney, Unit Four, Essex
“The new Pre- Shampoo Treatment has upped the game again! It’s innovative, feels amazing and transforms hair, it’s such an exciting product”
Norma-Jean O’Reilly, The Room Hair Co, Dublin

CREATE A BREAKAWAY MOMENT IN THE SALON

Want to elevate the backwash experience with new Metal Detox Pre Shampoo Treatment? With its delicious fragrance it’s easy – just follow these three simple steps…

1 Separate wet hair into two sections.

2 Apply two to four pumps per section, depending on length. Work the product through lengths and ends for one to two minutes until a light lather appears. Detangle.

3 Do not rinse. In a layering technique, apply Metal
Detox shampoo directly over the top, then rinse and follow with the Metal Detox routine.

You’ll know the clients who are fighting damage daily, and you can target those with curly, thinning, and sensitised hair who are particularly troubled with porosity. Add the Pre Shampoo Treatment to the full regime, and you’ll power up just what it can do, elevating Metal Detox to its highest performance yet –
96 per cent less hair breakage.2 Clients will see stronger hair and enjoy instant detangling. One to two minutes, and we’re talking a heavenly hair transformation with locks softer and shinier. Breakage will be a distant memory.

This article appears in MayJune 2024 Ireland

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MayJune 2024 Ireland
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MayJune 2024 Ireland
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