COPIED
2 mins

SMOOTH OPERATORS

Ultimate Repair from Wella Professionals revolutionised haircare by rebuilding bonds inside and replenishing the hair outside, too. Now, the patented technology has reached the next level with Ultimate Repair Mask

* When using Ultimate Repair Step 3.

Ultimate Repair. It’s the game-changing, skincare-inspired haircare regime from Wella Professionals that’s got everyone talking. Why? Because the results are transformative: long-lasting shine, strength and smoothness, delivered pretty much instantly, with a four-step in-salon ritual (from shampoo and conditioner to backwash treatment and leave-in protective serum) supported by a retail range that allows clients to continue their Ultimate Repair journey at home. According to Wella Professionals, hair all around the world is looking like never before!

A year has passed since the range launched, and now there’s more. The latest addition is Ultimate Repair Mask, a rich, creamy formulation that delivers intense smoothness for all hair types – even for heavily damaged hair – without over-weighing.

It uses the same patented technology found in all Ultimate Repair products: an exciting combination of Alpha Hydroxy Acid, which penetrates the hair fibre at the deepest core to rebuild bonds, and Omega-9, a bio-identical lipid that replenishes the outside of the hair strand, coating the surface and filling in the cuticle to create a protective barrier. So, Ultimate Repair Mask not only rebuilds bonds inside, it replenishes the hair on the outside, too.

But the really clever part? Adaptive conditioning agents within Ultimate Repair Mask target the most damaged parts of the hair – those damaged by hot tool use, extensions or elastics – and repair it accordingly. Hair is six-times easier to detangle, it looks healthier and it’s easier to style. Personalised repair? That’s clever.

Ultimate Repair at a glance

SHAMPOO

A lightweight creamy shampoo with a luxurious lather that provides gentle, effective daily cleansing. Contains Metal Purifier technology to detox hair and remove product build-up, oils, dirt and pollution before starting the rebuilding process.

CONDITIONER

A nourishing conditioner that detangles, strengthens and repairs without weighing hair down. Hair is left moisturised with a clean and fresh feel.

MIRACLE HAIR RESCUE

A weightless liquid leave-in spray that repairs hair damage inside and out in just 90 seconds, * with no need to rinse out. This product is perfect for use after a colour service or before blow-drying as an intensive treatment.

PROTECTIVE LEAVE-IN

A delicate cream serum that protects, repairs and smoothes all hair types. Makes hair smoother for easier styling and protects hair against breakage, UV damage, heat (up to 230˚C) and mechanical damage, with anti-frizz for up to 72 hours.

Ultimate Repair Mask

Inside out repair for damaged hair

Want to be part of Wella Professionals’ Ultimate Repair revolution? Shop Wella at ie.wella.professionalstore.com

This article appears in MayJune 2024 Ireland

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MayJune 2024 Ireland
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