HOW TO CREATE THE PERFECT BLONDE…

Do you wish you could give your clients unlimited, customised blondes while preserving the integrity of their hair? We’ve got the answer, with Wella Professionals

ULTRA BLONDE

Lightening Service Roots 30g BlondorPlex + 45ml Welloxon Perfect 6% Ends 30g BlondorPlex + 120ml Welloxon Perfect 1.9% Toner BlondorPlex Cream /81 Pale Silver + Welloxon Perfect 1.9%

NO BLEACH LIGHTS

Lightening with Koleston Perfect SPECIAL BLONDE for controlled lightening and toning in one step for a perfect summer glow.

Lightening A Koleston Perfect SPECIAL BLONDE 30g 12/81 + 1g Special Mix 0/28 + 62ml Welloxon Perfect12%

Lightening B Koleston Perfect SPECIAL BLONDE 15g 12/16 + 15g 12/81 + 60ml Welloxon Perfect 9%

There’s no bond quite like the one between a blonde and her salon colour. Create the blonde of their dreams, and you’re guaranteed a loyal client. But whether she’s a natural blonde looking to go blonder, or a brunette wanting to cross over to the brighter side, you’re going to be lightening their hair. And that can take a major toll, right? Well, it doesn’t have to.

This summer, with a host of game-changing formulas, trends, and looks, the safest and easiest way to blonde is with Wella Professionals.

Stronger, healthier-looking hair depends on strong bonds to support strength, shine, elasticity, volume and a smooth appearance. Wella Professionals BlondorPlex 9 is one of the most advanced bleaching products on the market, with a unique Bond-Builder technology that ensures maximum lightening – up to nine levels – while actually protecting and strengthening hair in the process. Suitable for all lightening techniques, including extreme and contrasting transformations, you’ll see up to 97 per cent less breakage * with this vegan formula.

For no-bleach blondes, make Koleston Perfect Special Blonde your colour partner; it offers lifting up to five levels and toning in one step, with caring lipids that condition the hair fibre from root to tip. Use it for foils, full head and balayage, creating everything from cool iridescent blondes to warm, sandy hues.

New BlondorPlex Cream Toners for blonde hair deliver express toning in just 10 minutes, with reliable, true-to-tone results that won’t over-deposit. Choose from five intermixable shades, plus a Brass Kicker additive to remove unwanted warm or orange tones. Perfect for blondes, Shinefinity Zero Lift Glaze will help you create a long-lasting glaze with zero lift and zero damage, staying true-to-tone even on porous hair. Featuring the exclusive balanced pH technology, it smooths the cuticles for a shiny, silky finish.

With Illumina Color, every client can live their best blonde fantasy. The multi-tonal hair colour with ultra-reflective sheer results lends itself perfectly to blonde balayage – contouring and accentuating sections around the face and gradually lightening the ends creates a softer, luminous, lit-from-within effect.

* When using Wellaplex N°2 with BlondorPlex, versus BlondorPlex alone