YOU GOT THE SMOOTH

YOU GOT THE SMOOTH AUTHENTIC BEAUTY CONCEPT’S NEW BEAUTY POTION TAKES HAIR FROM FRAZZLED TO FLAWLESS IN 15 MINUTES – AND THE RESULTS CAN LAST UP TO THREE MONTHS. MEET THE SALON-EXCLUSIVE TREATMENT THAT COULD ALSO TRANSFORM YOUR BUSINESS

Touchable, visible results from the very first use… The quality and appearance of hair transformed… Increased strength, enhanced smoothness and healthy shine…

They used to call semi-permanent smoothing treatments the ‘miracle’ way to get smoother, shinier hair, but Authentic Beauty Concept’s Beauty Potion delivers comparable results in just 15 minutes, and with no silicone and other ‘nasties’ either. Apply Beauty Potion to the hair and it will instantly feel stronger,
healthier and more manageable.

Beauty Potion uses a gentle but potent blend of vegan
superfood keratin alternative and enzyme-extracted
chicory seed oil to penetrate deep into each strand for
immediate inside-out repair, with each application further transforming hair quality, strength and appearance. Offer it to your clients in a choice of two bespoke, salonexclusive Beauty Inside-Out services that bring the allimportant personal touch to your salon experience:

Beauty Inside-Out Express (5-10 minutes): Apply the unique serum-to-cream directly to hair using the spray head for a concentrated express strength treatment or use the pipette to mix into any Authentic Beauty Concept Shampoo, Conditioner or Mask for a bespoke care cocktail.

Beauty Inside-Out Indulge (20-30 minutes): An elevated experience comprising an indulgent head massage and luxurious treatments featuring Authentic Beauty Concept Conditioner or Mask, complemented by the new Beauty Potion.

With either service, results can last up to three months,*
and with further applications the hair quality and strength will be transformed beyond belief. Beauty Potion will cast a spell on your clients this year!

READY, SET, GLOW!

Also new from Authentic Beauty Concept, Glow Spray Serum offers transformative protection for coloured hair, shielding it from both the harmful effects of UV exposure and heated styling while enveloping locks in a
unique and indulgent fragrance. Use it in the salon as part of your Beauty Inside-Out services, or retail to clients to extend salon-quality haircare to their daily routine. Glow Spray Serum contains lab-grown ruby algae and deep-sea water ferment to minimise environmental impact, mists onto hair with a weightless finish, enhancing softness and shine with zero residue.
The sleek, frosted glass bottle offers a refined nod to minimalist design.