1 mins
HELLO…
We are all too aware of how enormously consumer demands and behaviours have changed – and continue to change – post-Covid. To stay relevant and successful, salon bosses need to ask themselves some tough questions about what experience they offer within their walls, both to clients AND to their staff. There was some exceptionally valuable insight shared at Salon Smart 2024 (see from page 42), spotlighting the importance of business diversification, alongside other topics. On that theme, we catch up with Dylan Bradshaw as he unveils his new look Dublin super salon on page 26, which now includes a coffee shop and a mouth-watering array of non-hair related retail. He’s doubled down on the luxury experience, listening to clients closely rather than following trends. Have you got an exceptional salon story to share? Remember you have until 20 May to get your Most Wanted award entries in (from page 36). I can’t wait to see what you’ve all been up to…
Amanda Nottage Editorial director
JOIN US!
We’re about to call time, people! Entries close soon for Most Wanted and the It List 2024, so if you want to be in the running for one of 22 hotly contested titles, this is your final call! Creative HEAD’s annual awards recognise the most brilliant talents in British and Irish hairdressing and are open to the owners and employees of salons, barber shops and other workspaces, as well as selfemployed and freelance hair professionals. Celebrating a multitude of disciplines – from inspiring innovation and gold-star service to specialist creators and rising stars – there’s a category for every person, team, or business. So go forth and try for a trophy – you have until 9pm on Monday 20 May. See more from page 36. creativeheadmag.com/connect