SHOW US THE MONEY, HONEY

Hair by Sharon Malcolm for BLONDME by Schwarzkopf Professional

NAIL SOMETHING NEW…

THEN BUILD A SERVICE AROUND IT

AUGUSTO MIRANDA

ZEBA HAIRDRESSING, DUBLIN

Old Money Blonde is a technique we’re using in the salon; hair colour that brings sophistication, seamlessly blending rich blonde tones for a luxurious finish without the need for bold highlights. The new shades from L’Oréal Professionnel Paris Dia Color are my new favourite demi-colours for this. I didn’t create this technique but translated it into my own unique approach. I preserve the root area, leaving a very fine section to keep the highlights off the root area and alternate between highlights, lowlights and high lift to soften the final result. To keep it effortless, I’ve customised it for each client, making sure it’s a bespoke colour. Listening to my clients’ needs post-lockdown for effortless and low-maintenance hair while prioritising the integrity of their hair, I wanted to create a bespoke colour approach that meets these requirements. The key is to keep your client’s natural base colour throughout, whether with their natural base or with lowlights.

TAKE CONTROL OF TONERS

COIA DAHILL

HEMERA STUDIO, CLONMEL, AND ALFAPARF MILANO PROFESSIONAL AMBASSADOR

My first way of conveying how important toners are to clients? I don’t do them at the shampoo bowl. It doesn’t exactly scream: ‘this is a major part of the appointment’! I apply my toner back in the chair. The client gets to see the full process and exactly what the toner does for their hair. It’s more professional, and if I was going to be sitting somewhere for 15 to 20 minutes with a toner on, I’d rather sit at the chair than at a shampoo bowl. When we’re applying toners at the basin, especially root smudges and gradient toners, it’s very hard to get the perfect blend when your client’s head is half sitting up, half in the basin. It’s just not ideal. If you apply it back at the chair, you can see everything perfectly. Tone the hair that is in front of you, not using your ‘favourite blonde toner’ on everyone. What is your lift? What do you need to neutralise? What tone are you trying to achieve? Always bring it back to the colour wheel. The same toner is not going to work for everyone.

IDENTIFY TRENDS ON SOCIAL

…THEN BUILD SERVICES AROUNDTHEMTOO!

NIAMH HAYDEN

NIAMH HAYDEN, DIVINE HAIR, WATERFORD

Once we see a trend on social you suddenly notice that it’s everywhere, so it’s important to follow hair influencers and people within the industry. Watch for and monitor hashtags or words that go with the look so you can predict in what way it’s going to be big. Once you’ve shown interest your search page will then become full of what the biggest trend on social is. It's important then to bring these into your business. If it’s something you already do, get great content and post using all the relevant hashtags and set up services around it. If it’s a trend you’re not used to, practise the look on models and create content around it. Bronde hair is one of the most asked-for trends right now, but do clients know if they are booking for blonde or brown? Often the answer is no, so you need to adapt and make services that include both. We would then sit down as a team and build these services on our colour menus using the Matrix SoColor Sync range – you need to stay ahead and upgrade colour services every season.