Salon Smart headline sponsor L’Oréal Professionnel Paris served new updates to Dia Color and iNOA, as well as the hero franchises in care, Metal Detox and Absolut Molecular Repair. There were also live demonstrations of My Hair [iD] – a tech-based app designed to be used by professionals and consumers alike.
Our software partner Phorest showcased its USPs – from seamless bookings through to first-class customer support and education.
Our profitability partner Vish zoomed in on the three rules of colour management, with top tech designed to boost bottom lines and unlock new revenues.
Beauty Works showcased new products, too, including a weft range, a styler and an exciting reward scheme!
Moroccanoil delivered the inside scoop on its award-winning haircare, and previewed a new colour line and a new treatment.
Multi award-winning GLOWWA shared its story to date and offered access to an online seminar hosted by the brand’s founder.