L'ORÉAL PROFESSIONNEL PARIS

JOICO
www.xpertprofessional.ie www.joico.eu/innerjoi

HELLO…
Salon bosses need to ask themselves some tough questions

ALFAPARF MILANO PROFESSIONAL

R+CO
www.xpertprofessional.co.uk

LATEST NEWS
A selection of the essentials

LATEST LAUNCHES
Innovations ready to hit your salon shelves

WHAT WOULD BERNADETTE BYRNE DO?
The salon owner on upskilling before opening your own salon

WHAT MADE ME
Lisa Cantwell, Plush Hair, Waterford

OLAPLEX
WWW.XPERTPROFESSIONAL.IE

24/7
Augusto Miranda, senior stylist and colourist at Zeba Hairdressing

COLOR WOW

CREATIVE HEAD
creativeheadmag.com creativeheadmag.com/newsletter

L’ORÉAL: REFILL 1M HAIR MICRO-BREAKS
New Metal Detox Pre-Shampoo Treatment from L’Oréal

L’ORÉAL PROFESSIONNEL PARIS
Take a break from breakage

L’ORÉAL ACCESS: FIVE-STAR AND FABULOUS
It’s the ultimate luxury experience at the Paul Edmonds salon at the vibrant Battersea Power Station development in London

TOP MARKS IN COLOUR
Educating and refining brilliant colourists since 1998, the legendary colour specialist from l’oréal professionnel paris has proved a game-changer for these salon pros

L’ORÉAL
IE.LOREALACCESS.COM

L’ORÉAL PROFESSIONNEL PARIS
lorealpartnershop.com/ie

NEW SPACES
Fresh looks and locations to help you work better

YOU GOT THE SMOOTH
YOU GOT THE SMOOTH AUTHENTIC BEAUTY CONCEPT’S NEW BEAUTY POTION TAKES HAIR FROM FRAZZLED TO FLAWLESS IN 15 MINUTES

DYLAN BRADSHAW
No longer just a hair salon, Dylan's renovated Dublin space is a lifestyle store for the modern consumer

ALL ABOUT BLONDES
Summer brings big blonding opportunities, but are you ready for the rush? We’ve asked some blonding bosses for their insight to illuminate the possibilities for your business…

HOW TO CREATE THE PERFECT BLONDE…
But with less damage – Wella Professionals has the answer!

SMOOTH OPERATORS
Ultimate Repair from Wella Professionals revolutionised haircare by rebuilding bonds inside and replenishing the hair outside, too. Now, reach the next level with Ultimate Repair Mask

MOST WANTED
CREATIVEHEADMAG.COM/MOSTWANTED

IT LIST
creativeheadmag.com/itlist

IT LIST

BREAK FREE FROM DAMAGE
Does your client have damaged hair? Add OLAPLEX to your services for regenerated and healthy-looking hair

HERE’S WHAT WE LEARNED
At Creative HEAD’s networking event for business owners and managers, a range of experts gave a glimpse into the future

THE HIGHLIGHTS
From using AI to drive loyalty to battling burnout – Salon Smart had it covered

THE WORKING LUNCH
A room full of brands offering innovative ways to support and accelerate your business growth

ALL ABOUT SOCIAL MEDIA
SO, EVERYONE’S AGREED: SOCIAL MEDIA IS VITAL FOR MARKETING YOUR BUSINESS, AND TIKTOK AND INSTAGRAM ARE THE CHANNELS OF CHOICE. WITH EVEN THE MOST SOCIALLY RELUCTANT NOW READY TO DIVE IN, IT WAS TIME FOR A STAR-STUDDED PANEL OF SOCIAL ME-DIA EXPERTS TO SHARE IDEAS AND ADVICE UNDER THE STEWARDSHIP OF CREATIVE HEAD’S DIGITAL DIRECTOR, KELSEY DRING.

CATHERINE McELLIGOTT
The Hair Shop’s founder finds inspiration in Pablo Picasso

INFLUENCERS
How do you ensure you get what you want?

ALTEREGO

GREAT LENGTHS
www.greatlengths.com