Creative Head - May 2024

In this edition


hello...Millennials and Gen Z are digital generations – and that’s exciting for hairdressing
JOIN US!We’re about to call time, people!
IN THE KNOWA selection of the essentials
THE POWER OF ETHICAL BEAUTYTom Gold, creator of Gold Fever, is on a mission to inspire change and grow your business
STOCK ITLaunches and innovations ready to hit your salon shelves
THE FACESThe people in action
YOU GOT THE SMOOTHAuthentic Beauty Concept’s new Beauty Potion takes hair from frazzled to flawless in 15 minutes – and the results can last up to three months
24/7A day of work/life balance for Fergal Doyle, founder of Fergal Doyle Hair in Bristol
FIVE-STAR AND FABULOUSIt’s the ultimate luxury experience at the Paul Edmonds salon at the vibrant Battersea Power Station development in London – and clients have high expectations. But with the help of Head Up from L’Oréal Professionnel Paris, the team is empowered to handle it all
TOP MARKS IN COLOUREducating and refining brilliant colourists since 1998, the legendary Colour Specialist from L’Oréal Professionnel Paris has proved a game-changer for these salon pros
NO WELL-WASHERS WELCOMEA wellbeing culture must be authentic and relevant to your team, says Wildflower’s Danielle Garner. Otherwise, you’ll see no positive impact
NEW LOOK, NEW ERA creativeheadmag.comcreativeheadmag.com
THE PLACESNew spaces, fresh looks and locations to help you work better
APPETITE FOR GROWTHKen Picton has great taste, as fans of his super salon in Cardiff Bay can attest. Now, he’s unveiling a delicatessen to deliver a service experience unlike any other
BOSSED IT!The votes are in, and they’re off to the Redken Symposium on Tour in Berlin – introducing the Redken UKI 2024 Gloss Boss Award winners!
r you ready?Dyson knows how to innovate – smaller, lighter and with no heat damage, meet the pro-exclusive Supersonic r Professional Hair Dryer
RADIO TIMESSince opening in 2010, Radio has become one of London’s most progressive and respected salon groups. Creative HEAD talks cuts and creativity with founder Corrado Tevere
SHOW US THE MONEY, HONEY…And platinum,and biscuit! Summer brings big blonding opportunities,but are you ready for the rush? We’ve asked some blonding bosses for their insight to illuminate the possibilities for your business…
NAIL SOMETHING NEW…Then build a service around it
BUT WITH LESS DAMAGE!BUT WITH LESS DAMAGE! Do you wish you could give your clients unlimited, customised blondes while preserving the integrity of their hair? We’ve got the answer, with Wella Professionals
IDENTIFY TRENDS ON SOCIAL …Then build services around them too!
TAKE CONTROL OF TONERSAre you pricing toners correctly?
REFRESH YOUR RETAILHow Samantha Cusick mixes us bespoke blonde treats to sell to clients
BUT DON’T MAKE THESE MISTAKES!Bay Studio’s Tia Lambourn on the three blonde errors to be aware of
THE NEW GUARDCreative HEAD’s It List, exclusively sponsored by ghd, gives hairdressing’s brightest young talents a seat at the table, allowing their voices to be heard and for their ideas to flourish
BIRTE KLINTWORTHThe Visionary
CHARLES ROSEThe Business Builder
MIA MOZLEYThe Rising Star
NORMAN BOULTONThe Salon Stylist
DARCIE HARVEYThe Editorial Stylist
MILES TWISTThe One To Watch
The KnowledgeErudition is the result of WIG London’s Photoshoot Masterclass with Lisa Farrall and Desmond Murray.
Controlling interestExplore Talking Textures from hair lead Yasemin Hussan
THE LAST WORD ON… QUIET QUITTINGStaff put in minimum effort but don’t go beyond the requirements of their role – that’s quiet quitting.
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