1 mins
REFRESH YOUR RETAIL
SAMANTHA CUSICK
SAMANTHA CUSICK LONDON AND STA STUDIOS
We totally understand how daunting and difficult retailing to clients can be. Our mission is to take colour retail to the next level, making sure every client discovers products that are not only perfect for their hair colour but also enhance its health. It’s all about guiding our clients to keep that fresh-fromthe-salon colour as long as possible.
From the moment our clients sit down, we’re chatting with them, not just about extending their colour life but about personalising their haircare. Our product displays are designed to draw the eye and encourage hands-on exploration, making shopping with us both informative and fun.
We’ve gone a step further by personalising retail with our custom OLAPLEX colour masks. Infused with PPD- and PTD-free colour pigments, these masks are mixed specifically for each client and offer a product they can’t get anywhere else (Amazon, we’re looking at you!). Our clients are thrilled with the personalised advice and especially love the custom colour masks.
On social, we also share all the best tips, tricks, and product insights, making it easy for clients to learn about maintaining their hair colour at home. This also allows us to share direct to buy online links.