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There are plenty of grumbles in salons across the land about Gen Z staff (and Millennial moans, too), but think about the world they were born into. They’re digital natives and, according to University of Liverpool’s Dr Paul Redmond at a recent Wella RED Business Breakfast, they signal the greatest generational shift we’ve ever witnessed. Living in that social media-drenched landscape will mean a completely different approach to creativity, to sharing their skills and work, to engaging with their communities… Turn to page 48 and you’ll see some of the very best of that New Guard of hairdressing (with a couple of baby Millennials, too!) – the 2023 It List winners. From session and salon, these talents are embracing the expressive outlet that hair presents. “We’re not afraid to think outside the box,” says It List Rising Star, Mia Mozley. “It’s all about embracing individuality and celebrating diversity, and that’s what makes our work so exciting and fulfilling.” And surely that attitude will drive an exhilarating future for our industry. What might our 2024 It List winners bring to the table?
Amanda Nottage Editorial director