BOSSED IT!

THE VOTES ARE IN, AND THEY’RE OFF TO THE REDKEN SYMPOSIUM ON TOUR IN BERLIN – INTRODUCING THE REDKEN UKI 2024 GLOSS BOSS AWARD WINNERS!

Three categories… a People’s Choice vote… Instagram Reels that stopped the scroll… The new Redken UKI 2024 Gloss Boss Awards hunted out trend-leading, shine-shimmering and technique-driven pro transformations that delivered glossy, healthylooking finishes that were oh-so fabulous! And we’ve got the winners, their looks, and their journeys right here as they prepare for the European Shades EQ Gloss Boss Awards 2024 at Redken Symposium on Tour in Berlin…

BLONDING GLOSS BOSS

LAUREN-JAYE COOPER

BAY STUDIOS

@HAIRBYLOLLYJAYE

BRUNETTE GLOSS BOSS

LAUREN ROADS

INDEPENDENT ST YLIST

@LAURENALROADSHAIR

I found out about the Gloss Boss Awards at a Redken Insiders event. I liked that there’s a blonde award – I thrive on blonding! And I had a client, I’ve done her hair for years, and she was ready for a transformation – simple as that! I created Vanilla Rose using Shades EQ 06N, 07G and 07T on the root, then a global gloss with 010NB, 010GRo and Crystal Clear. But you can’t just sit down and bang it all together for the Reel. It takes time.

I was taking a client’s bill when I saw that Redken had mentioned me in a story, announcing me as a winner. Everybody in the salon was so excited – there were even a few tears! Through this whole process, I’ve learned to have faith in myself. My advice to others is to show off as much of yourself as possible, throw your personality into the video and enjoy it, as you’re creating the content. I’m a lover of Redken, I love Shades EQ. I heard about the awards at a Redken Insiders event, and I was thinking, ‘what can I do?’. I focused on trends, and the Old Money Bob is a massive trend. My client has beautiful, shiny, glossy, healthy hair. I did freehand balayage with Flash Lift Power 9 Bonder Inside and then a global gloss with Shades EQ 09G, 09AA and 08C. I wanted to do something fun, exciting, capture an energy and that would work with a particular song. Then I jotted down the different transitions on my phone. It took me three nights to put it all together. I would come away from it and go back, rewatching it. I've put my heart and soul into it. I love that saying: ‘fail to plan, plan to fail’. I planned this really well, because I wanted to nail it! That’s the mindset I had so I didn’t mind if I didn't win, I was so proud. But winning really was the cherry on top!

TEXTURE GLOSS BOSS

ISHA SAMMS

HARNESS & MANE

@SHOUTATISHASHAIR

Redken hadn’t done anything like the Gloss Boss Awards before, and I just thought, ‘If you’re going to be part of something, do it from the beginning’. I’m super passionate about texture, and I’m always trying to make sure people understand a bit more about it. I wanted to showcase how much you can do.

I created a rosy mix of pink and blush, grabbing individual curls so they popped more. I used Redken Flash Lift because it's gentle, then toned with Shades EQ to bring it all back to its natural pH.

Once I’d planned the hair, it was about capturing our relationship – that trust, the comfortable environment, that authenticity. The passion you have needs to be seen in the hair. It has to come from the heart. I’m so excited about competing in Berlin at Symposium!

PEOPLE’S CHOICE GLOSS BOSS

REBEK AH DALY

PELO HAIRDRESSING

@REBEKAHDALY_PELO

I'm obsessed with Redken, I love colour – I knew this was the competition for me! I’d done a course on curly hair, and I chose the texture category because I wanted to challenge myself. I used a family friend as my model. She’d never had colour before, and I wanted to give it a sun-kissed look, using Shades EQ 08WG, 06G and 09AA. Caramel Curls!

I wanted my Reel to be quick and sharp. I shared the ‘after’ at the start, which I never really do, because I wanted people to watch until the end. I mixed slow motion and fast motion to keep it interesting. It took me two and a half days to get it right. I love competitions, and I’m so excited – I’ve never been to Berlin! If you’re tempted by a competition like the Gloss Boss Awards, just do it! It’s so inspiring, it’s all about the experience and getting to see other people’s work.

The Gloss Boss Awards action continues in Berlin this May! Could one of these stylists win a trip to New York? It’s all up for grabs! Follow the latest at @redken

#RedkenGlossBossAwards #RedkenUKI