1 mins
THE POWER OF ETHICAL BEAUTY
TOM GOLD, CREATOR OF GOLD FEVER, IS ON A MISSION TO INSPIRE CHANGE AND GROW YOUR BUSINESS
Making ethical choices isn’t just about feeling good; it’s the key to empowering your clients and making your business thrive. Adopting this approach can take your salon to the next level…
Building client trust should be a top priority. Adopting ethical beauty practices can differentiate you from competitors and build a loyal customer base. Demonstrate your commitment to social responsibility by sourcing hair extensions from reputable suppliers who ensure fair treatment and compensation. Promote your ethical philosophy through marketing and social media to connect with socially conscious clients who value integrity.
I remember testing adhesives for tape-in extensions and seeing how just two applications boosted my mum’s confidence, proving to me the life-changing power of beauty. When clients see your values align with theirs and their money supporting noble causes, they become your biggest fans. Create a positive, empowering space with a community vibe, and they’ll keep returning.
You want to build a strong and positive reputation. Consider aligning your mission to empower women through ethical beauty. In beauty, it’s not only morally important to practice ethical standards, but it’s also a wise business strategy. By promoting ethical beauty, your brand will stand out, attract loyal customers, and see your business thrive. Let’s make a positive impact together…
A few of the creative women crafting extensions at the Gold Fever factory in India
Latha
Renu
Shruti
Sudha
Tom Gold