The Knowledge

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Millennials and Gen Z are digital generations – and that’s exciting for hairdressing

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IN THE KNOW
A selection of the essentials

THE POWER OF ETHICAL BEAUTY
Tom Gold, creator of Gold Fever, is on a mission to inspire change and grow your business

STOCK IT
Launches and innovations ready to hit your salon shelves

THE FACES
The people in action

YOU GOT THE SMOOTH
Authentic Beauty Concept’s new Beauty Potion takes hair from frazzled to flawless in 15 minutes – and the results can last up to three months

24/7
A day of work/life balance for Fergal Doyle, founder of Fergal Doyle Hair in Bristol

FIVE-STAR AND FABULOUS
It’s the ultimate luxury experience at the Paul Edmonds salon at the vibrant Battersea Power Station development in London – and clients have high expectations. But with the help of Head Up from L’Oréal Professionnel Paris, the team is empowered to handle it all

TOP MARKS IN COLOUR
Educating and refining brilliant colourists since 1998, the legendary Colour Specialist from L’Oréal Professionnel Paris has proved a game-changer for these salon pros

NO WELL-WASHERS WELCOME
A wellbeing culture must be authentic and relevant to your team, says Wildflower’s Danielle Garner. Otherwise, you’ll see no positive impact

NEW LOOK, NEW ERA creativeheadmag.com
creativeheadmag.com

THE PLACES
New spaces, fresh looks and locations to help you work better

APPETITE FOR GROWTH
Ken Picton has great taste, as fans of his super salon in Cardiff Bay can attest. Now, he’s unveiling a delicatessen to deliver a service experience unlike any other

BOSSED IT!
The votes are in, and they’re off to the Redken Symposium on Tour in Berlin – introducing the Redken UKI 2024 Gloss Boss Award winners!

r you ready?
Dyson knows how to innovate – smaller, lighter and with no heat damage, meet the pro-exclusive Supersonic r Professional Hair Dryer

RADIO TIMES
Since opening in 2010, Radio has become one of London’s most progressive and respected salon groups. Creative HEAD talks cuts and creativity with founder Corrado Tevere

SHOW US THE MONEY, HONEY
…And platinum,and biscuit! Summer brings big blonding opportunities,but are you ready for the rush? We’ve asked some blonding bosses for their insight to illuminate the possibilities for your business…

NAIL SOMETHING NEW…
Then build a service around it

BUT WITH LESS DAMAGE!
BUT WITH LESS DAMAGE! Do you wish you could give your clients unlimited, customised blondes while preserving the integrity of their hair? We’ve got the answer, with Wella Professionals

IDENTIFY TRENDS ON SOCIAL …
Then build services around them too!

TAKE CONTROL OF TONERS
Are you pricing toners correctly?

REFRESH YOUR RETAIL
How Samantha Cusick mixes us bespoke blonde treats to sell to clients

BUT DON’T MAKE THESE MISTAKES!
Bay Studio’s Tia Lambourn on the three blonde errors to be aware of

THE NEW GUARD
Creative HEAD’s It List, exclusively sponsored by ghd, gives hairdressing’s brightest young talents a seat at the table, allowing their voices to be heard and for their ideas to flourish

BIRTE KLINTWORTH
The Visionary

CHARLES ROSE
The Business Builder

MIA MOZLEY
The Rising Star

NORMAN BOULTON
The Salon Stylist

DARCIE HARVEY
The Editorial Stylist

MILES TWIST
The One To Watch

The Knowledge
Erudition is the result of WIG London’s Photoshoot Masterclass with Lisa Farrall and Desmond Murray.

Controlling interest
Explore Talking Textures from hair lead Yasemin Hussan

THE LAST WORD ON… QUIET QUITTING
Staff put in minimum effort but don’t go beyond the requirements of their role – that’s quiet quitting.